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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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Blog

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IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

Bjorn Bojen
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21/03/2019
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]
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The Current State of the Programmatic Advertising Market

Bjorn Bojen
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21/03/2019
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]
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Guest blog: State of advertising data market

Bjorn Bojen
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19/03/2019
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay effective […]
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Member blog: Consumers want more TV but they don’t care which screen

Bjorn Bojen
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04/03/2019
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched […]
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Introducing the MIXX Awards Europe 2019 Jury Members

Bjorn Bojen
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28/02/2019
We are pleased to announce the Jury members for the MIXX Awards Europe 2019, who will be judging the talented […]
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Introducing the IAB Europe Research Awards 2019 Jury Members

Bjorn Bojen
|
28/02/2019
We are pleased to announce the Jury members for the IAB Europe Research Awards 2019, who will be judging the […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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