The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success
Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
Read More »Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality
Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
Read More »The Retail Media Revolution: 2024 State of Play and Outlook in Europe
Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
Read More »[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
Read More »A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media
Lauren Wakefield
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26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
Read More »Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain
Lauren Wakefield
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26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
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