Member blog - Google - How we fought bad ads in 2015
By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google. When ads are good, they connect you to products or services […]
Read More »The changing role of programmatic in Europe, a publisher perspective
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]
Read More »The changing role of programmatic in Europe, a buy-side perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]
Read More »Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]
Read More »Programmatic: The Unstoppable Revolution
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
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