Member blog - Improve Digital - TV and Online Video
There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]
Read More »Striking a DEAL is not illegal in the EU!
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
Read More »Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]
Read More »Member blog - GfK - Developing programmatic strategies: the American and European approach
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? […]
Read More »Member blog - Google - Building momentum against ad fraud
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]
Read More »A ‘DEAL’ for publishers to engage users on Ad blocking
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]
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