Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]
Read More »Member blog - GfK - Developing programmatic strategies: the American and European approach
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? […]
Read More »Member blog - Google - Building momentum against ad fraud
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]
Read More »A ‘DEAL’ for publishers to engage users on Ad blocking
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]
Read More »European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3
This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]
Read More »Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
Read More »
