Digital Measurement Priorities
by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since […]
Read More »Guest Blog: Brussels, Beer, and Better European Privacy Regulations
This Blog was originally posted on the Network Advertising Initiative website. Greetings from Brussels, the land of French fries and […]
Read More »Member blog: Improve Digital - Are you in the business of being honest? Moving away from transparency as a USP
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, […]
Read More »Member blog: Sublime Skinz - Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November
Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November The story of programmatic is one of […]
Read More »Member blog: IAB Denmark - Let’s raise the bar on ePrivacy
In a matter as important as our privacy in the digital environment, it is my hope that we begin to […]
Read More »Member blog: Improve Digital - Can programmatic actually be transparent? Three cornerstones of an accountable sell-side ad tech provider
The digital content industry has taken its head out of the sand when it comes to the transparency issues in […]
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