Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]
Read More »Digital Transformation: a journey rather than a destination
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]
Read More »Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]
Read More »Member blog: Let’s get as excited about human intelligence as we do about AI
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]
Read More »GDPR impact on Programmatic Trading blog series: GDPR three months on
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
Read More »Member blog: Digital Out of Home and OMD campaign for HP
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]
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