Programmatic Future Trends Series: How will the skills shortage develop in 2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
Read More »European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]
Read More »Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
Read More »Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]
Read More »Member blog - Google - How we fought bad ads in 2015
By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google. When ads are good, they connect you to products or services […]
Read More »The changing role of programmatic in Europe, a publisher perspective
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]
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