Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]
Read More »Member blog - Xaxis - 5 tips on doing programmatic right
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]
Read More »Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]
Read More »Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]
Read More »The advent of RTB
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]
Read More »Member blog - Improve Digital - Capitalising on mobile video demand
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager With audiences spending more time than […]
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