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IAB Europe Press Release: IAB Europe's Board of Directors appoints Wlodzimierz Schmidt, President & CEO of IAB Poland, as Chairman of the Board ad interim

Bjorn Bojen
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02/10/2018
Brussels, 3 October 2018 - IAB Europe’s Board of Directors just appointed Wlodzimierz Schmidt, President & CEO of IAB Poland, as […]

Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating to CMPs

Bjorn Bojen
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02/10/2018
IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency & Consent Framework (“Framework”) on […]

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework - A complete overview

Bjorn Bojen
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30/09/2018
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain […]

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Bjorn Bojen
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25/09/2018
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]

IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
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18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]

IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
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11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]

IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
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11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Bjorn Bojen
|
10/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]

IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
|
03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
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