Interactive Advertising Bureau

News

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marie-Clare Puffett
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03/07/2020
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Marie-Clare Puffett
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02/07/2020
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked as key drivers for future […]

Xandr and IAB Europe Release Connected TV Insider Report

Helen Mussard
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18/06/2020
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising company, in partnership with the […]

IAB Europe Releases a Buyer's Guide To Connected TV

Marie-Clare Puffett
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17/06/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th June 2020, Brussels, Belgium: IAB […]

IAB Europe's Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

Helen Mussard
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11/06/2020
INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe is pleased to announce the […]

Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

Marie-Clare Puffett
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03/06/2020
We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The […]

IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

Marie-Clare Puffett
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03/06/2020
EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL ADVERTISING COULD DECLINE BY -5.5% […]

Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

Marie-Clare Puffett
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22/05/2020
We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]

The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

Helen Mussard
|
14/05/2020
The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1 to 15th […]
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