Interactive Advertising Bureau

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Video Advertising Grows Three Times Faster Than Display in Europe

Bjorn Bojen
|
06/08/2019
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2018 AdEx […]

The European Digital Advertising Market Continues on Its Growth Trajectory

Bjorn Bojen
|
30/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]

The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Bjorn Bojen
|
28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]

Mobile continues to drive growth in European digital advertising

Bjorn Bojen
|
28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]

IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
|
22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]

Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
|
15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]

IAB Europe launches new Economic Trends Forum

Bjorn Bojen
|
08/07/2019
IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by […]

IAB Europe Press Statement on UK ICO’s AdTech Update Report

Bjorn Bojen
|
20/06/2019
IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]

Interact 2019 - Europe’s Must-Attend Digital Advertising & Marketing Conference! - Highlights

Bjorn Bojen
|
19/06/2019
On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the […]
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