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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]

IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]

An Update on IAB Europe's Flagship Event Interact

Helen Mussard
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19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]

IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
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12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]

IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]

IAB Europe announces results of its CMP compliance test

Alex Macarescu
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21/11/2019
CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB Europe, the leading European-level industry […]

The Benefits of Implementing the Transparency & Consent Framework v2.0

Alex Macarescu
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21/10/2019
First published here.   Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report […]

Nurturing the renaissance in audio advertising

Alex Macarescu
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21/10/2019
First published here.   The industry needs to work together to convert the promises of online audio advertising into reality, […]
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