Interactive Advertising Bureau

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IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act

Lauren Wakefield
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20/01/2022
20 January 2022, Brussels, Belgium – The European Parliament has voted to accept new amendments to its position on the […]

DSA IMCO vote: IAB Europe commends avoidance of a ban on "targeted" ads but warns of overlap and contradictions with existing data protection law

Lauren Wakefield
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14/12/2021
14 December 2021, Brussels, Belgium - IAB Europe issued a cautious welcome to the report approved today by the European […]

IAB Europe Releases New Guide to Native Advertising

Georgia Cook
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02/12/2021
The guide provides up-to-date insight into native ad formats and key considerations and best practices for buyers. 2nd December 2021, […]

IAB Europe Releases A New Guide To In-Gaming

Georgia Cook
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11/11/2021
Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB Europe, the leading European-level industry […]

Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Helen Mussard
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05/11/2021
Brussels, 5 November 2021 - IAB Europe is informed by the Belgian data protection authority (the APD) that its Litigation […]

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Helen Mussard
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27/10/2021
Brussels, 27 October 2021 -- IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting […]

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Lauren Wakefield
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14/10/2021
Brussels, 14 October 2021 - IAB Europe is dismayed by a new campaign and report, launched by the Greens/EFA in […]

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Marie-Clare Puffett
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06/10/2021
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]

IAB Europe Releases A New Guide To Quality

Helen Mussard
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28/09/2021
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has […]
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