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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Helen Mussard
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27/10/2021
Brussels, 27 October 2021 -- IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting […]

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Lauren Wakefield
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14/10/2021
Brussels, 14 October 2021 - IAB Europe is dismayed by a new campaign and report, launched by the Greens/EFA in […]

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Marie-Clare Puffett
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06/10/2021
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]

IAB Europe Releases A New Guide To Quality

Helen Mussard
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28/09/2021
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has […]

New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]

IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]

Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]

New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]

IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
|
01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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