Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new 'long-tail' era. Professor John Maeda, MIT MediaLab, USA Training Experience James has designed and delivered more than five hundred digital marketing training programmes for organisations in Europe, Asia and the US. The focus of the training sessions are to help companies, agencies and brands create digital marketing plans that focus on real business outcomes. The sessions include bespoke presentations, structured exercises and planning frameworks that help define objectives, practical applications, analytical techniques and measurable results. The training sessions are designed to bring digital marketing issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making. Public Speaking And Media James speaks at conferences and events around the world including: MIT MediaLab and the University of Delaware in the US; Reboot in Denmark; HURA in Croatia; PICNIC in Holland; NESTA in London; the University of Edinburgh Business School; the Danish Institute of Technology; GDI Zurich; Durham Business School; the Vienna Tourist Conference; and professional services organisations such as the IAB, the Investor Relations Society, the Institute of Practitioners In Advertising the Market Research Society and the CIM. James writes the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive and by The Guardian to be part of its Select Marketing Network. He has contributed to the FT, BBC, Independent, Observer, Ad Age, Research Magazine, Mediaweek, WebProNews, changethis.com, Business Week  and the Guardian. You can also hear him on BBC Radio 4 discussing the early days of blogging. James was named as a Thought-Leader in Research Magazine's '50 To Watch' and is a Course Director for Digital Strategy at the Chartered Institute of Marketing. Career James spent the first part of his career at global marketing consultancy Burson-Marsteller.  There he managed programmes for Unilever, Philip Morris and Accenture, to which he was seconded as part of the European marketing team. In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP. Personal  James lives in Hackney, London with his partner and two daughters. When he isn't knee deep in networked media he can be found watching and/or discussing Arsenal FC, cooking excessively spicy food, drinking Rioja, cycling across Hackney Marshes, swimming at the London Acquatics Centre, planning camping trips, reading horrific crime novels or playing childish games. Contact Details Email : james@collaboratemarketing.com Telephone : 07779 269 531 Website : www.collaboratemarketing.com Address : 30 Thornby Road, London, E5 9QL

Bio Rik is a seasoned digital marketer with experience of Information Architecture Design, Usability Testing, Content Creation and Project Management across a wide range of digital projects for public and private sector clients - large and small. He has worked with some excellent Digital Project Managers and some less good ones and learned from both. He prefers to use a mix of styles during training; including discussion, workshops and looking at good practice. He strives to send participants away with hints and tips they can use as soon as they get back to their job along with thoughts and ideas about how they could transform the way they work in the longer term. He can work with existing training collateral or develop his own to meet specific needs. Contact Details (+44) 7971 112677 rikpipe@me.com

Bio Gerhard studied at the University of Economics and Business Administration in Vienna as well as at the University of Illinois, USA, with a special focus on international marketing. He worked for different international companies in the area of new media such as bwin.com, UPC/chello and Hutchison 3G Austria. In 2007 he founded Digitalsunray Media, a full-service creative and mobile marketing agency, focusing on cross-platform development, app design and development, mobile marketing, campaign creation and media planning as well as digital strategy consulting. Digitalsunray Media runs its own rich-media advertising network ADvantage comprising many different Austrian and international mobile sites and apps. Contact Details gerhard.guenther@digitalsunray.com +43 676 4334240