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IAB Europe Interact Online – Standards & Frameworks

27th May 2021 | 12:00 – 14:30 CET – Register to secure your free space here!

Meet the speakers here

Agenda (CET)

12:00 – 12:05 – Welcome & Introduction – Constantine Kamaras, IAB Europe Chairman Emeritus

12:05 – 12:45 – Panel Discussion with Audience Q&A: The Evolution and Future of the Transparency & Consent Framework (TCF)

The Transparency & Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, to create a true industry-standard approach. But what is its current status? And how is it set to evolve and develop in the future, particularly in the new post third-party cookie era?

This panel will discuss the latest version of the TCF v2.0 and its market adoption. It will explore how it is set to evolve with developments like CTV and how the industry needs to support and evolve the framework going forward.

Ninon Vagner, Privacy & Compliance Manager, IAB Europe will moderate this panel and will joined by:

  • Alex Cone, Senior Director, Product Management, IAB Tech Lab
  • Giulia Sala, Senior Associate. DGRS Law Firm & Counsel for IAB Italy 
  • Casey Hill, Product Manager, CIPP/E & CIPM, OneTrust
  • Henrike Moessner, Director of Privacy, EMEA, eBay 
  • Benoit Oberlé, CEO & Founder, Sirdata

12:45 – 13:00 – Keynote Presentation: Working Towards a Sustainable Programmatic Value Chain for All, IAB Europe’s Chief Economist, Daniel Knapp 

Data from SSPs is a crucial tool for publishers to succeed in programmatic; from understanding advertiser and agency demand and spend patterns, managing inventory, setting prices, obtain information for vendor QBRs and client briefings, as a source of intelligence for AOps and Sales, and as the foundation for ongoing optimisation. As digital advertising switches towards a cookieless world, insights that can guide a monetisation strategy is ever more crucial.

13:00 – 13:35 – Panel Discussion with Audience Q&A: Supply Chain Standards

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely, and relevant content, then maintaining transparency is critical.

Following on from Daniel’s presentation, the panel will discuss supply chain transparency and what we need to do to unify and standardise best practices. They will explore data management and new approaches for all stakeholders to increase transparency and trust, to help solve the unnecessary trading and information sharing complexities within the ecosystem.

Constantine Kamaras, Chairman Emeritus, IAB Europe will moderate this panel and will be joined by:

  • Daniel Knapp, Chief Economist, IAB Europe
  • Olli Järvilehto, Relevant Yield
  • Viktor Zawadzki, General Manager EMEA & APAC, MediaMath
  • Emma Newman, CRO, EMEA, PubMatic

13:35 – 13:55 – Keynote: Shailley Singh, Acting General Manager and Senior Vice President, Product Management and Global Programs, IAB Tech Lab 

13:55 – 14:30 – Panel Discussion with Audience Q&A: New Standards

Following on from the Tech Lab’s presentation, this panel of industry standards experts will discuss their views on future developments and standards, and what we need to do as an industry to launch these. They will detail the importance of partnerships in successfully launching and supporting standards and share best practices on how their organisation rolls out and upholds such standards.

Tina Lakhani, Head of Ad Tech, IAB UK will moderate this panel and will be joined by:

  • David Goddard, Senior Director, Business Development for EMEA, DoubleVerify
  • Jules Kendrick, Managing Director of UK and Europe, Trustworthy Accountability Group (TAG)
  • Dave Burton, Head of Product, Samsung Ads
  • Yale Cohen, EVP, Global Digital Standards, Publicis Media Exchange

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