Interactive Advertising Bureau

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Retail Media Certification: What We Discussed Over Breakfast

Lauren Wakefield
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29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]

Key Takeaways from Our Second Connected TV (CTV) Workshop in London

Lauren Wakefield
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28/01/2026
Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]

What’s Coming Up at IAB Europe: Unmissable Events & Trainings

Nicole Laleva
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27/01/2026
The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]

TCF 2025 Wrapped & What’s Coming Up for the Year Ahead

Lauren Wakefield
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26/01/2026
While 2026 is already well underway, we wanted to take a moment to reflect on the great work achieved through […]

Retail Media Spotlight: Kicking Off 2026 with New Standards, Smarter Creative and Strong Momentum

Lauren Wakefield
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22/01/2026
As Retail & Commerce Media continues to mature across Europe, 2026 is already shaping up to be a defining year […]

Dare to Disrupt: Why PMW Unlocked 2026 is an Essential Summit for Modern Marketers

Nicole Laleva
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15/01/2026
In an industry defined by rapid evolution, the difference between surviving and thriving often comes down to one bold decision: […]

Join Our Industry Mapping of ID and ID-Less Solutions

Lauren Wakefield
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14/01/2026
An industry initiative from IAB Europe's Addressability & Measurement Working Group The advertising ecosystem is in the middle of a […]

IAB Europe is Hiring! Conversion Marketing Consultant

Lauren Wakefield
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08/01/2026
IAB Europe is launching a suite of market intelligence services that deliver data and analysis on major issues facing the […]

What Retail and Commerce Media Trends will Define 2026? A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
|
08/01/2026
The Q&A brings together three industry leaders from our Retail & Commerce Media Committee to unpack what 2026 holds for […]
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