Interactive Advertising Bureau

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Beyond the Boom: What's on the Agenda at the Retail Media Impact Summit 2026

Nicole Laleva
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15/07/2026
Retail Media has moved from an emerging opportunity to one of digital advertising's most important growth drivers. Across Europe, retailers […]

What Our Judges Look For: Advice From the MIXX Awards Europe 2026 Jury

Nicole Laleva
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15/07/2026
Every year, the MIXX Awards Europe jury reads through hundreds of entries looking for the same thing: work that holds […]

Join the IAB Europe Team as Our Next Public Policy Intern

Nicole Laleva
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14/07/2026
Are you looking to start a career in EU public affairs? Are you seeking a flexible, hybrid traineeship where you […]

Why Is Social Commerce Becoming a Priority and How Should Retailers Prepare? - A Q&A with Members of Our Retail & Commerce Media Committee

Nicole Laleva
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14/07/2026
Social commerce has rapidly moved from emerging trend to core component of the media mix, collapsing the traditional marketing funnel […]

Transparency, Incentives, and the Limits of Autonomy: Reflections on Cannes and the Last Events Before the Summer

Nicole Laleva
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10/07/2026
In this blog post, our Data & Innovation Strategist, Dimitris Beis, reflects on conversations from Cannes, AdEx Benchmark 2025 and […]

Retail & Commerce Media Spotlight: Attitudes Survey, New Certification Milestone, Events & More

Nicole Laleva
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08/07/2026
From new industry research and certification milestones to AI insights and upcoming events, there's plenty happening across Europe's Retail & […]

We're Hiring! Senior EU Relations Manager

Lauren Wakefield
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07/07/2026
Brussels, BelgiumReporting to: Legal director IAB Europe is recruiting a Senior EU Relations Manager with good knowledge of the digital […]

Why the 2026 MIXX Awards Europe Are Built Differently

Lauren Wakefield
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06/07/2026
In this blog post, our Marketing & Events Director, Amy Mazzola, shares what’s new for the 2026 MIXX Awards Europe, […]

IAB Europe In-Store Measurement Workshop: Key Takeaways

Lauren Wakefield
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03/07/2026
On 1st July, IAB Europe hosted its In-Store Measurement Workshop at Tesco Media in London, bringing together retailers, technology partners, […]
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