Interactive Advertising Bureau

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MIXX Awards 2025: Last Chance for Early Bird Entry + Winning Tips from 2024

Lauren Wakefield
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30/07/2025
It’s now or never! There's only one week left to submit your work for the 2025 MIXX Awards Europe at […]

Driving Media Decarbonisation Through Precision: GMSF v1.2 and the Power of Contributed Data

Lauren Wakefield
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30/07/2025
In this blog post, Andrei Baragan, CTO, Cedara, and IAB Europe’s Data Analyst & Sustainability Lead, Dimitris Beis, explore how […]

Looking Back at Interact 2025: Q&A Spotlight on CTV with Magnite

Lauren Wakefield
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28/07/2025
Following the release of our first exclusive Q&A with Dr. Daniel Knapp, where we unpacked the AdEx 2024 findings and […]

Top 5 Trends Defining European Retail Media in 2025 and How You Can Help Shape the Future

Lauren Wakefield
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22/07/2025
Our latest Attitudes to Retail Media Report was released last week. And it’s our most comprehensive look at the state […]

Looking Back at Interact 2025: Q&A Video Series with Our Speakers

Lauren Wakefield
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21/07/2025
Interact 2025 once again brought Europe’s digital advertising community together for two days of inspiration, insight, and interaction,  and what […]

Bridging the Gaps in Retail Media Measurement: IAB Europe Supports Collaboration Following Findings of a UK Study into Retail Media From ISBA & Mediasense 

Lauren Wakefield
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16/07/2025
Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]

A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

Nicole Laleva
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14/07/2025
On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]

Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

Lauren Wakefield
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11/07/2025
Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]

AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Lauren Wakefield
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07/07/2025
Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]
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