Interactive Advertising Bureau

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How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group

Lauren Wakefield
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05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]

CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising

Lauren Wakefield
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05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]

Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core

Lauren Wakefield
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03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]

Retail Media Certification: What We Discussed Over Breakfast

Lauren Wakefield
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29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]

Key Takeaways from Our Second Connected TV (CTV) Workshop in London

Lauren Wakefield
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28/01/2026
Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]

What’s Coming Up at IAB Europe: Unmissable Events & Trainings

Nicole Laleva
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27/01/2026
The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]

TCF 2025 Wrapped & What’s Coming Up for the Year Ahead

Lauren Wakefield
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26/01/2026
While 2026 is already well underway, we wanted to take a moment to reflect on the great work achieved through […]

Retail Media Spotlight: Kicking Off 2026 with New Standards, Smarter Creative and Strong Momentum

Lauren Wakefield
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22/01/2026
As Retail & Commerce Media continues to mature across Europe, 2026 is already shaping up to be a defining year […]

Dare to Disrupt: Why PMW Unlocked 2026 is an Essential Summit for Modern Marketers

Nicole Laleva
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15/01/2026
In an industry defined by rapid evolution, the difference between surviving and thriving often comes down to one bold decision: […]
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