Interactive Advertising Bureau

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[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

Lauren Wakefield
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30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]

Help Shape the Future of Retail Media in Europe: Share Your Insights Today

Lauren Wakefield
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30/04/2025
As Retail Media cements its role at the heart of digital advertising strategies, understanding how it's being adopted and where […]

Setting the Scene on Growth at Interact 2025: Be Among the First to Discover the Future of Digital Advertising Investment

Lauren Wakefield
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29/04/2025
As the digital advertising industry navigates rapid change, Interact 2025 promises to deliver the clarity and direction needed for the […]

Build Your Knowledge of the TCF – Webinar Replay and Key Resources

Lauren Wakefield
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28/04/2025
On 24th April 2025, IAB Europe hosted an insightful Transparency & Consent Framework (TCF) 101 webinar, created to offer a […]

Retail Media in the Spotlight at Interact 2025: Navigating Growth, Challenges & Opportunities

Lauren Wakefield
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25/04/2025
With Interact 2025 just a few weeks away, we’re shining a spotlight on some of the must-attend sessions from this […]

Advertising Amidst Adversity: War Diaries from IAB Ukraine - It is Not a Mistake

Lauren Wakefield
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24/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine, continues to share her firsthand experiences of navigating life and the digital advertising industry […]

Shaping the Future of Retail Media: Welcoming New Members to IAB Europe’s Retail & Commerce Committee

Lauren Wakefield
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24/04/2025
Retail Media has evolved from a trend to a cornerstone of digital advertising strategies in Europe. In 2023, Retail Media […]

A Day in the Life at Interact: Insightful Keynotes, Cutting-Edge Workshops & Unmissable Networking

Lauren Wakefield
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23/04/2025
When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This […]

Celebrating Earth Day: Sustainability in the Spotlight

Lauren Wakefield
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22/04/2025
This Earth Day, we're shining a light on the passionate individuals driving sustainability efforts across the digital advertising ecosystem. To […]
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