Interactive Advertising Bureau

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Fresh from Amsterdam: Three New Retail Media Roundtable Episodes 

Nicole Laleva
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06/11/2026
The conversations from Amsterdam continue! We're back with three new episodes of our Retail Media Roundtable podcast, sponsored by Mirakl […]

Advancing Connected TV in Europe: Explore Our Resources and Industry Guidance

Lauren Wakefield
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06/11/2026
Connected TV (CTV) continues to grow as an important part of the European digital advertising landscape, creating exciting opportunities for […]

Straight from the Summit Floor: The Retail Media Roundtable Series is Here

Lauren Wakefield
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30/10/2026
When Europe’s Retail & Commerce Media community gathered in Amsterdam for our Retail Media Impact Summit, we took the opportunity […]

[Guest Member Blog Post] You’ve Got The Screens. Now Think Audiences: How Audience Data Changes In-Store Retail Media with Advertima

Lauren Wakefield
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30/10/2026
In this week’s guest member blog, James Allison ,Senior Director Global Market Development & Growth from Advertima explores how audience-based […]

A Conversation with Booking.com: Travel Media as an Essential Part of Commerce Media

Lauren Wakefield
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28/10/2026
At this year's Retail Media Impact Summit in Amsterdam, IAB Europe's Retail Media Consultant, Yara Daher, hosted a fireside chat […]

Endemic, Near-Endemic and Non-Endemic: A Conversation with MediaMarkt

Lauren Wakefield
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26/10/2026
At this year's Retail Media Impact Summit in Amsterdam, IAB Europe's Retail Media Consultant, Yara Daher, hosted a session with […]

Join the IAB Europe Team! Membership Manager

Lauren Wakefield
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23/10/2026
Build Trusted Member Relationships and Turn Engagement into Insight Location: Brussels, Belgium (hyrid) or United Kingdon (home-based)Reports to: Senior Director, […]

The Great Debate: CTV 2026 - Agenda Revealed and First Speakers Announced!

Lauren Wakefield
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15/10/2026
Measurement, broadcaster perspectives and the future of CTV planning are up for debate! Explore the agenda and join us in […]

[Guest Member Blog Post] Rethinking Risk in News: Driving Performance Without Compromising Suitability with IAS

Lauren Wakefield
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12/10/2026
In this blog post, Nick Welch, Senior Director, Programmatic and Sell-side Development, EMEA, Integral Ad Science explores s why advertisers […]
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