Interactive Advertising Bureau

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What a Ticket to the MIXX Awards Europe Ceremony Actually Buys

Amy Mazzola
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21/09/2026
We announced our 2025 winners on 27th November at a virtual ceremony, and it did what it needed to do. […]

Trust at Scale: What We Learned About Building a Responsible Creator Economy in Europe

Nicole Laleva
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17/09/2026
The creator economy continues to grow in reach, influence and investment, but with that growth comes a bigger question: how […]

In-Store Retail Media Measurement Proposals Open for Public Comment

Lauren Wakefield
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17/09/2026
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies […]

First Draft Travel Media Measurement Addendum Open for Public Comment 

Lauren Wakefield
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17/09/2026
As Commerce Media expands into new sectors, consistent measurement practices are essential to providing advertisers and media owners with greater […]

Content & Connections - Meet the IAB Europe Team at DMEXCO 2026

Lauren Wakefield
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16/09/2026
With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect […]

Retail Media Impact Summit Speaker Spotlight: Unlocking Non-Endemic Growth with MediaMarkt Benelux

Lauren Wakefield
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11/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Lieke Buisman, […]

Retail Media Impact Summit Speaker Spotlight: The Pan-European Retail Media Reality Check with LiveRamp

Lauren Wakefield
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08/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Stanislas Lajouanie, […]

[Guest Member Blog] Why AUDIENCES’ Matt Wilkinson Is More Optimistic About European Advertising Than Six Months Ago

Lauren Wakefield
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27/08/2026
In this week’s guest member blog post, Matt Wilkinson, Co-Founder & Chief Commercial Officer at AUDIENCES, shares why he is […]

Everyone Is Talking About AI. We’re Putting It Up for Debate

Lauren Wakefield
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26/08/2026
AI is dominating conversations across digital advertising. But with so much noise, hype and rapid change, the industry needs more […]
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