Interactive Advertising Bureau

Blog

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

Marie-Clare Puffett
|
23/07/2020
WARC spoke to IAB Europe's Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance of digital media for delivering […]

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Helen Mussard
|
22/07/2020
Are you a vendor and want to know how to implement the TCF? Check Out Our Latest Blog Post Below! […]

New Member Research - Facebook's 'Global State of Small Business Report'

Helen Mussard
|
15/07/2020
Small businesses are the heart of our communities – and they are the unsung heroes of the global economy. From […]

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Helen Mussard
|
14/07/2020
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and […]

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Marie-Clare Puffett
|
10/07/2020
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]

Member Guest Blog Post: Responsible Marketing with First-Party Data

Marie-Clare Puffett
|
09/07/2020
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]

Dispelling some myths about the Transparency and Consent Framework v2.0

Marie-Clare Puffett
|
06/07/2020
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and personalised advertising […]

5 Things We Learnt From The Great Digital Debate Webinar

Helen Mussard
|
02/07/2020
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and Daniel Knapp (Chief Economist, IAB […]

IAB Europe Comments On The Ruling Of The French Conseil d’Etat

Helen Mussard
|
25/06/2020
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest court for cases involving public […]
1 47 48 49 50 51 70
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram