Interactive Advertising Bureau

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Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
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18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]

Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
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17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]

Member Guest Blog with Admitad - It’s All About Data, Is the Advertising Industry Prepared?

Lauren Wakefield
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10/03/2021
In this week's member guest blog post, we welcome Igor Gubin, Region Manager, Europe for Admitad, as he shares key […]

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Helen Mussard
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08/03/2021
Brussels, 8 March 2021 – Google today agreed to IAB Europe's request to engage in a dialogue on the announcement […]

Creating Transparency in the Programmatic Supply Chain

Lauren Wakefield
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04/03/2021
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter which stakeholder group you are […]

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Lauren Wakefield
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25/02/2021
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February at the first quarterly meeting […]

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here's What You Need To Enter...

Marie-Clare Puffett
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17/02/2021
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final […]

Member Guest Blog with FreeWheel - Will Cross-Media Measurement Level The Playing Field?

Helen Mussard
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16/02/2021
In this week's member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. Agency, Brand and Industry Relations […]

Member Guest Blog with Xandr - The Evolving Landscape of Programmatic Advertising

Lauren Wakefield
|
11/02/2021
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges and opportunities with it. In […]
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