Interactive Advertising Bureau

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Driving Progress: Key Updates from Our Advertising & Media Committee

Lauren Wakefield
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26/06/2025
Since its formation in March 2025, our Advertising & Media Committee (AMC) has rapidly grown into a dynamic forum for […]

Wrapping Up Cannes Lions 2025: Highlights from Our Week on the Riviera

Lauren Wakefield
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25/06/2025
As the sun sets on another inspiring Cannes Lions, we’re proud to reflect on a week filled with powerful conversations, […]

Cannes Through Fresh Eyes: Insights, Connections & that Riviera Magic

Lauren Wakefield
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25/06/2025
In this post, our Marketing & Communications Director, Lauren Wakefield, shares her first-hand experience from this year’s Cannes Lions, offering […]

Exploring the Future of Commerce Media: Key Takeaways from Our Cannes Lions Roundtable with PubMatic

Lauren Wakefield
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25/06/2025
In this post, our Industry Development & Insights Director, Marie-Clare Puffett, explores the key findings of our Commerce Media Roundtable […]

Connected TV Measurement in Europe: Key Takeaways from Our Cannes Lions Roundtable with Nielsen

Lauren Wakefield
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24/06/2025
Last week at Cannes Lions, we had the pleasure of bringing together leading voices from our CTV Working Group for […]

Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes

Lauren Wakefield
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24/06/2025
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted […]

Be Part of Retail Media’s Defining Moment – Join Us in Amsterdam this September!

Lauren Wakefield
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24/06/2025
Retail Media is entering a new era, and in 2025, we’re marking a major milestone. That’s why we’re excited to […]

Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

Nicole Laleva
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20/06/2025
Fresh from the energy and insights of Cannes Lions 2025, our Sustainability Lead and Data Analyst, Dimitris Beis, attended the […]

Virtual Programmatic Day H1 2025 – Speakers Announced!

Nicole Laleva
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19/06/2025
The countdown is on for IAB Europe’s Virtual Programmatic Day H1 2025, taking place on 8th July in a hybrid […]
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