Interactive Advertising Bureau

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Retail Media Certification Expands to Australia: A Global Signal for Measurement Maturity

Lauren Wakefield
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24/02/2026
Retail Media continues to scale across markets. Budgets are growing, expectations are tightening, and one issue keeps returning to the […]

Where is Social Media Budget Really Going in Europe?

Lauren Wakefield
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24/02/2026
Social media continues to be one of the fastest-growing channels in European advertising. According to our latest AdEx report, social […]

What Will Shape Sustainability in Digital Advertising? A Q&A with the Chairs of Our Sustainability Standards Committee

Nicole Laleva
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17/02/2026
As sustainability moves from ambition to expectation, the digital advertising industry faces a defining moment. Progress is being made, but […]

Help Define the Future of Social Media Advertising in Europe

Lauren Wakefield
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11/02/2026
Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]

Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Lauren Wakefield
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10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]

How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group

Lauren Wakefield
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05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]

CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising

Lauren Wakefield
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05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]

Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core

Lauren Wakefield
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03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]

Retail Media Certification: What We Discussed Over Breakfast

Lauren Wakefield
|
29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]
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