Interactive Advertising Bureau

Blog

Member blog: Digital Measurement: An Underutilised Growth Enabler

Bjorn Bojen
|
20/11/2018
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]

Member blog: Digital Business Transformation

Bjorn Bojen
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19/11/2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]

Member blog: Understanding the needs of brands when it comes to programmatic

Bjorn Bojen
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08/11/2018
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

Bjorn Bojen
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05/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1

Bjorn Bojen
|
22/10/2018
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones

Bjorn Bojen
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16/10/2018
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]

Digital Transformation: a journey rather than a destination

Bjorn Bojen
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30/09/2018
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]

Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?

Bjorn Bojen
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17/09/2018
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]

Member blog: Let’s get as excited about human intelligence as we do about AI

Bjorn Bojen
|
03/09/2018
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]
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