Interactive Advertising Bureau

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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]

IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]

Member Guest Post with Admitad - More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

Lauren Wakefield
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11/05/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he shares their latest […]

IAB Europe's Virtual CTV Event - H1 2021 Wrap-Up

Lauren Wakefield
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05/05/2021
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event was created to further explore […]

Member Guest Post with Rakuten Advertising - Why 'Moments' Matter in Advertising Strategies

Lauren Wakefield
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20/04/2021
In this week's member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern Europe at Rakuten Advertising,as he […]

Member Guest Post with Admitad - Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

Lauren Wakefield
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14/04/2021
In this week's member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he delivers […]

IAB Europe's MIXX & Research Awards 2021 - Deadline Extended!

Helen Mussard
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12/04/2021
Due to numerous requests for extra time, we are happy to announce that the deadline for this year's awards has […]

Transitioning to a Post Third-Party Cookie Era - Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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08/04/2021
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour online. Nearly all AdTech and […]
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