As Retail Media continues to gain momentum and reshape advertising strategies, now is the perfect time to invest in your team’s skills to set you up for success in 2026.
By joining our Retail Media Essentials online training on 13th November from 09:30 CET, you’ll equip yourself or your colleagues with the tools, knowledge and confidence to thrive in this fast-moving space.
Our three-hour session is designed to give you practical, actionable insights that will help you understand and unlock the essentials to succeed in Retail Media, from omnichannel buying to measurement and attribution.
Retail Media may sound niche, but the truth is:
Professionals who build Retail Media expertise now, will be better positioned to:
Through a live, expert-led, interactive virtual session, participants will:
This course will be led by our Retail Media Consultant, Yara Daher, a Retail Media pioneer who has helped shape some of the earliest RMNs for major global retailers.
Date & Time: Thursday, 13th November 09:30 - 12:30 CET / 08:30 - 11:30 GMT
Format: Live virtual session, supported by interactive quizzes, breakout groups and pre-read material
Reistration: Visit the website below to find out more about the course and secure your place.
Don't forget as an IAB Europe member, you're entitled to 20%. Reach out to the team at communication [at] iabeurope.eu for more information
Places are limited, so secure your spot early to ensure your team are fully prepared for Retail Media in 2026 and beyond.
Brussels, 27th October 2025 – On 23rd October, IAB Europe submitted its response to the European Commission’s public consultation on the Digital Fairness Act (DFA), which will contribute to the Commission’s impact assessment and inform a future legislative proposal.
In its submission, IAB Europe focused on key areas relevant to the digital advertising industry, including dark patterns, unfair personalisation and the use of personal data, influencer marketing, horizontal issues, and regulatory simplification.
Before addressing these areas, IAB Europe noted potential shortcomings in the consultation’s design that could distort the evidence base and result in biased outcomes in favour of EU action. It urged the Commission to account for these biases in the final report through contextual analysis, comparison with other data sources, and transparent communication of uncertainties.
IAB Europe reiterated its long-standing position - most recently communicated in a joint industry letter to Executive Vice President Virkkunen and Commissioner McGrath in July 2025 - that rather than introducing new rules affecting the digital advertising industry, the EU should prioritise the full and consistent implementation of the existing rules across Member States. The effectiveness of this framework should also be properly assessed, including recently introduced regulations not fully covered in the Fitness Check, such as the Digital Services Act (DSA).
You can access IAB Europe’s full response to the Digital Fairness Act consultation here, and the supporting position paper here.
For further information, please contact Ines Talavera, Public Policy Manager, IAB Europe - talavera [at] iabeurope.eu, or Lauren Wakefield, IAB Europe - wakefield [at] iabeurope.eu.
The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) are now under intense pressure to scale, standardise, and prove their value to increasingly discerning advertisers. In this blog, members of our Retail & Commerce Media Committee share their perspectives on the biggest challenges and opportunities facing RMNs today. From mounting revenue expectations and measurement scrutiny to AI-driven innovation and the rise of programmatic access, they explore how retailers and brands are adapting to stay competitive.
A big thank you to the following contributors for sharing their thoughts:
Diana Abebrese, Global Retail Media Lead. Empathy Lab by EPAM
Deni Petrova, Commerce Strategy Lead, WPP Media
Maximilian Knorr, Retail Media Lead @Spark, Publicis Media
Emma Helsloot, Director Sales EMEA at Pentaleap
Diana - “RMNs are struggling to keep pace with both internal and external expectations. Retail Media has become a high-profile priority within most retailers, resulting in increasingly aggressive revenue targets. RMNs can no longer fly under the radar and continue to deliver incremental, unforecast revenue quarter on quarter. They need to unlock incremental revenues at scale from new budget sources if the “gold rush” is to continue. Brands and agencies, rightly or wrongly, are choosing RMNs who provide predictive audience targeting, full-funnel activation and transparent incrementality measurement, AND who are making it as easy as possible for them to plan and buy. The balance of power has firmly shifted back to the advertisers.”
Deni - “RMNs are becoming more scrutinised by brands and agencies. Inventory is saturated, and measurement is still all over the place. Smaller players are fighting for ad share while the giants dominate, and all are equally affected by internal silos that seem difficult to break down.
Leading brands are responding by becoming more selective about where to invest. They are pushing hard for transparency and seeking ways to understand the incrementality of Retail Media. They are not investing blindly anymore. The winners in this space treat Retail Media as a full-funnel media discipline that connects brand, shopper, and experience in one ecosystem.”
Max - “Pricing and transparency are uncomfortable topics of discussion, I know - it's a cat-and-mouse game where RMNs are chasing after incremental brand marketing investments but aren’t willing to forego the rate cards established in the old days of trade marketing. Leading brands and agencies have adapted by setting up the right frameworks to assess the incremental value promised by on-site & off-site Retail Media as a channel. We are finally reaching a tipping point where Retail Media CPMs and audience fees are inevitably compared to those of historical vendors and tech giants. RMNs will need to adapt in order to scale.”
Emma - “Retailers running media networks face mounting pressure to prove ROI, scale beyond trade budgets, and balance monetisation with a seamless shopper experience. As competition intensifies, advertisers are demanding standardised measurement, transparent reporting, and easier access through programmatic buying. Leading retailers are adapting by modernising their tech stacks to improve ad serving capabilities and connect with major ad tech platforms via RTB - turning Retail Media into a scalable, data-driven growth engine.”
Diana - “Rapid advances in AI technologies are finally enabling retailers to overcome legacy challenges around data, tech and operational complexity and start to deliver against industry expectations. We are seeing retailers, brands and agencies building their own AI-powered tools, such as Nectar 360’s Pollen, and off-the-shelf Retail Media platforms are increasingly embedding AI into their solutions. Common use cases include: omni-channel media planning and measurement, creative ad generation, real-time campaign optimisation and end-to-end campaign orchestration. Crucially, democratisation of Retail Media is starting with the integration of retailer inventory and data into agency and brand buying platforms. This will be a game-changer.
Deni - “One of the biggest opportunities for Retail Media I see lies in the creative and experiential space, not just the first-party data. Retailers shouldn't be looking for ways to sell more impressions, but for ways to turn retail environments into storytelling platforms.
Things like content-led commerce, brand storytelling inside retailer ecosystems, and shoppable inspiration that actually adds value to the shopper journey. There is so much in-store real estate that is still not maximised - self-scanning devices are a prime example.
There’s also a huge opportunity in how retailers use their data, collaborating with brands through clean rooms and shared insights to shape better campaigns, and even inform product development.”
Max - “I am very much looking forward to seeing self-service platforms grow and flourish. They are at the core of the Retail Media revolution. They are what get brands and agencies truly excited, to the point of creating entirely new Centre of Excellence (COE) teams around them. These platforms make RMNs more accessible and campaigns easier to plan, buy, optimise, and measure. I still see large parts of Retail Media assets outside of sponsored products being underutilised, and I believe programmatic media will ultimately create the necessary economies of scale for retailers' media networks of all sizes.”
Emma - “Most RMNs are still heavily reliant on trade budgets and struggle to tap into broader media budgets to scale their ad revenues. Real-Time Bidding (RTB) now presents a breakthrough opportunity: retailers will soon be able to programmatically access ad budgets from major demand sources like Google, Microsoft, and even Amazon. As walled gardens begin to open up, Retail Media is evolving into a true media play.”
Diana - “Most retailers I speak with embrace the concept of standardisation, as it allows them to simplify and streamline workflows and automate day-to-day campaign planning, activation and measurement tasks for both internal and external users. Automating and standardising 80% of their campaigns will drive profitability and revenue per head for the retailer - meaning they can refocus their client-facing teams onto more strategic initiatives. It is this shift in focus that will support long-term brand building and differentiation for the RMN - giving them the time and resources needed to co-create innovative full-funnel brand partnerships with their advertisers - hopefully resulting in valuable PR and award nominations.”
Deni - “We need to see more retailer-brand-agency collaboration, where everyone plans together and not in silos, aligning content, retail media, trade budgets and brand goals from the start. This means using data not just to optimise short-term, but to shape strategy and understand what drives brand preference long-term. When we connect the two, retail media becomes more than a performance lever. It supports brand equity, which still remains the most powerful driver of long-term sales.”
Max - “Ultimately, it is the responsibility of brand marketing and their agencies to find the right balance between the long and the short of it. Retailers can help us by first adhering to our measurement and viewability standards. Secondly, by opening their ad ecosystem to our dashboards and data clean rooms. Thirdly, by ensuring their media inventory can be easily added to our plans and bought as part of our existing operating systems. In the case of out-of-home, for example, we’d love to start planning outdoor, in-store and near-store consistently without needing three different workstreams.”
Diana - “Technology is moving fast, and is finally allowing Retail Media to deliver on its promise. The challenge is around adopting and implementing new technologies in a scalable, foundational manner so they can evolve with and adapt to continuing advancement. LLMs and conversational interfaces are becoming the norm very quickly. Real-time data-driven decisioning, personalisation and content generation, within open, multi-tenant environments, will open the doors to many new opportunities. RMNs and brands should ensure they are ready for the future with a focus on data quality, process optimisation and cross-team stakeholder engagement.”
Deni - “Using more technology in stores that adapts to real shopper needs could be a game-changer. For example, AI-driven personalisation and contextual displays that change based on time of day, weather or footfall. If done well, this kind of personalisation can make retail feel alive and ensure shoppers notice what's in front of them - unlike the static above-the-aisle, or sticker on the floor displays that still dominate the shop floors.”
Max - “Agency executives often joke about seeing innovation in online media twice a week and in offline media once in a good year. Similarly, I believe there’s still tremendous opportunity for transformation in-store, in the physical world, where most people still shop today. I am particularly excited about digital screens and connected stores and the breadth of new targeting and measurement capabilities they will open to advertisers. Self-serve platforms have the potential to completely redefine how in-store media is currently being planned and booked.”
Our Retail & Commerce Media Committee is at the forefront of the Retail Media industry. Members are driving Retail Media growth and shaping the landscape by:
All of the work of the Committee can be found in our Retail Media Hub here.
Find out more about our work and how you can get involved by contacting Marie-Clare Puffett - puffett [at] iabeurope.eu.
Connected TV (CTV) is a hot topic, and understanding where it’s headed next is essential for success. Join us on 5th November at 12:00 CET for our latest Virtual CTV Day, a fast-paced virtual event packed with expert insights, bold predictions, and practical takeaways for your 2026 strategy.
Here are 4 reasons you don’t want to miss it:
1. A Stellar Speaker Lineup
The biggest names in CTV are coming together to share their vision and expertise. Hear directly from leaders across platforms, agencies, publishers, and ad tech, including:
Paul Gubbins, CTV Lead, Exchange Platforms, EMEA, Google
Sarah Lewis, Global Vice President, CTV, ShowHeroes
Tim Cady, MD PMX, Publicis
Cadi Jones, SVP, EMEA, Index Exchange
Gregor Fellner, Sr. Director Media in Germany, Rakuten TV
Stafaniya Radzivonik, Senior Director, Partnerships- Supply, Verve
2. Clarity on CTV Standards
Get the latest on measurement frameworks, transparency goals, and the road to accountable, scalable CTV advertising in Europe.
3. A Forward Look at 2026
From audience behaviour shifts to new ad formats and monetisation opportunities, see what’s shaping the CTV landscape in the years ahead.
4. Actionable Insights to Apply Immediately
Walk away with practical steps, proven strategies, and insider tips to level up your CTV plans immediately.
Whether you’re just getting started or ready to scale, this event will give you the insights and confidence to make smarter moves in CTV.
Find out more about the agenda and our speaker lineup here, and register below to secure your free virtual seat.
We’ve got even more virtual events for you to be a part of. Check them out below and sign up to secure your virtual seat today.
We’re thrilled to launch our brand-new Retail Media Roundtable series, sponsored by MediaMarktSaturn, recorded live at our Retail Media Impact Summit in Amsterdam!
On 24th September, over 150 senior European leaders in Retail Media gathered in the heart of Amsterdam for an intensive day of insights, action & collaboration.
The Summit wasn’t about flashy announcements; it was about meaningful conversation and collective momentum. Some of the core topics explored:
Beyond the formal sessions, the Summit also offered networking, breakout workshops, and plenty of space for spontaneous conversations and new partnerships.
Find out more in our wrap-up blog post here, and watch our highlight reel here.
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn.
Recorded live at the Summit, this first episode explores why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can:
Our second episode saw Marie-Clare, Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC, explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media.
Uncover:
What’s Next?
Over the coming weeks, we’ll gradually release each episode from our latest roundtable series. Unedited, candid conversations straight from Amsterdam.
Each episode explores a slice of the Summit’s rich agenda, all through the lens of real industry players.
But that’s not all. Alongside the episodes, we’ll publish deep-dive blog posts, exclusive insights, and key takeaways from the Summit.
Don’t Miss Out - Here’s How to Stay in the Loop
For more information on our Retail and Commerce Media work and how you can get involved, please reach out to Marie-Clare at puffett [at] iabeurope.eu
In this blog post, our Retail Media Consultant, Yara Daher, explores why standards are essential to the future of Commerce Media and shares how you can get involved in shaping the next iteration of our Commerce Media Measurement Standards.
In just a few years, Retail and Commerce Media has become one of the fastest-growing channels in digital advertising. With billions in ad spend flowing through retailer networks, marketplaces, and quick commerce platforms, the opportunity for brands and retailers is undeniable. But with rapid growth comes an equally urgent need: clear, consistent, and widely adopted standards.
Without a shared framework, fragmentation can quickly limit progress. Buyers face inconsistent metrics, measurement methodologies vary from one partner to another, and reporting complexity makes it harder to compare performance or prove ROI. For the ecosystem to mature, trust and transparency must be built on standardisation.
That’s why, at IAB Europe, we launched our first Retail Media Measurement Standards in April 2024. Developed through our Retail & Commerce Media Committee with key input from our Retailer Council, these standards provide a framework for consistent metrics to compare Retail Media investment.
Now, building on initial industry feedback, we’ve released our Commerce Media Measurement Standards (including Retail) V2 for public comment. This updated version reflects the rapid growth of the space and the increasing sophistication of advertiser expectations.
Why Standards Are Critical to Commerce Media Growth
What’s New in V2
These updates strengthen online retail media measurement (on and off-site) and complement our In-Store Retail Media guidance, recognising the rise of omnichannel strategies.
Help Us Finalise the Latest Standards
Our updated Commerce Media Measurement Standards V2 are now open for public comment, and we want your input. To ensure these standards truly reflect the realities of the market, we’re calling on brands, agencies, retailers, ad tech partners, measurement providers, and publishers to share feedback and shape the final version.
We request specific suggestions to the “Insights” section 3.1 and 3.2. We detail New to Brand and New Category and suggest lookback windows based on categories. We understand those categories are broad and open to interpretation. As such, we would like feedback on whether to keep them as is, change them and how, or move them to a guidance section.
The deadline to provide your input is Friday, 14th November 2025.
We look forward to hearing your thoughts and building a trusted, transparent, and scalable foundation that will define the next chapter of Commerce Media with you.
As 2025 draws to a close, now is the perfect time to invest in your team’s skills and strategies to set the stage for a stronger, more sustainable year in 2026.
By joining our Condensed Course on Environmental Sustainability in Digital Advertising this autumn, you’ll equip yourself or your colleagues with the tools, knowledge, and confidence to hit the ground running in the new year. Ready to align your advertising strategies with your organisation’s environmental goals and industry expectations.
Our half-day online training is designed to give you practical, actionable insights to help reduce the environmental footprint of digital advertising, while keeping your business future-focused and competitive.
Digital advertising might not immediately come to mind when thinking about carbon emissions, but the truth is:
Sustainability is no longer a “nice to have.” It’s becoming a strategic imperative.
Organisations that invest in sustainability skills now will be better positioned to:
Attract and retain talent, particularly as younger generations expect environmental action from employers.
Through expert-led, interactive virtual sessions, participants will:
The course is facilitated by our Data Analyst & Sustainability Lead, Dimitris Beis, who brings expertise at the intersection of digital advertising and environmental action.
Dimitris leads industry-wide initiatives to help the digital advertising ecosystem reduce its environmental impact. He plays a key role in developing practical frameworks, guidance, and education that support the transition to a more sustainable and responsible future for our industry.
We’ve designed the course to fit different time zones and team schedules:
Places are limited, so be sure to secure your spot early.
Don’t forget, if you’re a member of IAB Europe, you’re entitled to a discount. Reach out to our team at communication [at] iabeurope.eu for more information.
We look forward to seeing you there!
Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns to how we address transparency, trust, and regulation, AI is transforming everything.
On 30th October at 12:00 CET, we’ll bring together leading voices from across the digital advertising ecosystem for our latest Great Debate on AI. A virtual event designed to unpack the rapid rise of AI, explore what’s next for our industry, and discuss how we can harness its power responsibly and effectively.
This Great Debate will offer fresh insights and practical perspectives on how AI is reshaping the advertising landscape, including:
We're thrilled to announce the first industry leaders who will be joining us on the virtual stage:
Jacqui Merrington, Director of AI, Mail Metro Media
Kay Schneider, President, ShowHeroes
Liz Salway, Managing Principal, Marketing Solutions, Empathy Lab by EPAM
Matina Thomaidou, VP, Head of Data Science at Dataseat, part of Verve
Patrick Hann, Ad Tech Manager, IAB UK
Tim Collier, Chief Commercial Officer, Scope3
More speakers will be announced soo, so stay tuned!
Find out more about the event here, and register below to secure your free virtual space.
Our Great Debate on AI is just one of many exciting virtual events coming up. Mark your calendars for:
We look forward to welcoming you to these upcoming events.
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of our Retail & Commerce Media Committee since its inception, three years ago. See what she has to say below.
What started as a small working group within IAB Europe has turned into a dynamic committee that represents a broad range of retailers, Retail Media Networks (RMNs), ad technology companies and brands. It is no surprise, really, given that Retail Media has emerged as the fastest-growing segment in Europe's advertising landscape, boasting an impressive 21.1% revenue growth. It now commands a significant share of digital advertising budgets, with one in every five Euros spent online going toward retail media campaigns. The market's total value has surged to €13.7 billion, underscoring its rising influence and strategic importance for brands and retailers across the continent. You can view all of our latest stats here.
So, what role has our Retail & Commerce Media Committee played in this evolving landscape?
It’s been nearly three years since the group was set up, and here are three core areas I would like to highlight and celebrate:
1. Redefining Measurement: Leadership in Retail Media Accountability
Our measurement standards and associated certification programme are leading the way in driving Retail Media consistency and transparency. Media buyers have been calling for more accountability and clarity from RMNs, and we have worked closely with all stakeholders to deliver the following:
2. The Forum for Industry Collaboration to Shape Retail Media’s Future
Through our multi-stakeholder committee and Retailer Council, we are enabling the conversations that matter in the future of Retail and Commerce Media. Additionally, our inaugural Retail Media Impact Summit ignited a collaborative dialogue poised to reshape the future of Retail Media across Europe. By bringing together industry leaders, innovators, and visionaries, we laid the groundwork for actionable strategies and partnerships that will drive measurable impact and sustainable growth. From the development of standards through to how core concepts are defined, this collaborative work is imperative to the scalability and success of Retail and Commerce media.
3. Insights that Define the Retail Media Landscap
From our market growth, size and forecasting updates from our Chief Economist to our annual Attitudes to Retail Media report, we are ensuring the industry has the insights that define how the market is performing and what challenges need to be addressed.
Of the work of the committee, Jason Wescott, Chair of IAB Europe’s Retail & Commerce Media Committee and Global Head of Commerce Solutions, WPP Media, said: "From the very beginning, our vision for the Retail & Commerce Media Committee has been bigger than any single initiative - it’s about igniting a movement built on trust, collaboration, and shared insight, empowering retail media to truly flourish across Europe. By setting bold standards, sparking meaningful dialogue, and delivering market-leading intelligence, we’re not just keeping pace with the industry’s growth — we’re helping to lead it with purpose."
Under the guidance of our Chair, Jason Wescott, Vice-Chair, Patricia Grunmann, and Retail Media Consultant, Yara Daher - alongside the active collaboration of all of our members - we’ve begun laying the critical foundations for Retail and Commerce media to flourish across Europe.
For more information about our initiatives and to explore how you can get involved, visit our Retail Media Hub, or contact me directly at puffett [at] iabeurope.eu.
9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today announced the launch of two key industry documents for Retail and Commerce Media. IAB Europe is seeking public comment on IAB Europe Commerce (including Retail) Media Measurement Standards V2 and the Flexible Ad Size Guidelines for Retail Media Networks (RMNs).
Developed by our Retail & Commerce Media Committee in collaboration with our Retailer Council, both documents are fundamental in our work to drive greater standardisation, transparency, and efficiency across Commerce and Retail Media. We now invite industry stakeholders to review the drafts and share their feedback to help shape the final versions.
Commerce Media Measurement Standards V2
First released in April 2024, our Retail Media Measurement Standards provide an essential framework to help buyers and sellers navigate and measure Retail Media activity. Now, updated in September 2025, our Commerce Media Measurement Standards (including Retail) V2 integrate industry feedback, introduce a refined measurement funnel, specific definitions for gross and net sales, plus key metrics for the quick commerce sector.
Key features of the updated Standards include:
The Standards focus on online (on and off-site) measurement and complement our separate guidance on In-Store Retail Media, acknowledging its growing importance in omnichannel campaigns.
Flexi Ad Sizes Guidelines for Retail Media Networks
As Retail Media grows, traditional ad formats often fail to integrate smoothly within retailer websites, leading to a proliferation of bespoke formats. While these customised solutions can drive engagement, they also increase complexity, strain advertiser resources, and can hinder scalability.
Our new Flexi Ad Formats Proposal, based on a solution developed by Tesco Media and refined through IAB Europe’s standards workshops, introduces a simplified and flexible approach to static display ad sizes.
Key benefits include:
The proposal recommends a core set of four flexible ad sizes, designed to work seamlessly across mobile, tablet, desktop, and mobile app environments, with clear implementation guidelines and code templates provided for retailers and ad tech partners.
Open For Industry Feedback
Commenting on the launch of the documents, IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, said, “Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. These two documents represent important steps forward, but we want to ensure they reflect the needs and realities of all stakeholders. That’s why we’re inviting open industry input before finalising them.”
Both documents are open for public comment until Friday, 14th November.
Industry stakeholders can review the Commerce Media Standards document here and the Flexible Ad Format Guidelines document here, and provide feedback to the IAB Europe team at retailmediastandards@iabeurope.eu.
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce Media Committee with key input from our Retailer Council and first released in April 2024, our Retail Media Measurement Standards provide an essential framework to help buyers and sellers navigate and measure Retail Media activity.
Now, updated in September 2025, our Commerce Media Measurement Standards (including Retail) V2 integrate industry feedback, introduce a refined measurement funnel, provide specific definitions for gross and net sales, and add key metrics for the quick commerce sector.
We’re inviting feedback from brands, agencies, retailers, ad tech, measurement partners, and publishers to ensure these standards reflect real-world needs before finalisation.
Key features of the updated Standards include:
The Standards focus on online (on and off-site) measurement and complement our separate guidance on In-Store Retail Media, acknowledging its growing importance in omnichannel campaigns.
Our latest Commerce Media Measurement Standards are now open for public comment. Your input is essential in shaping standards that work for everyone across the digital advertising ecosystem.
The deadline to provide your input is Friday, 14th November 2025.
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led to a proliferation of bespoke formats which, while sometimes effective, can drive unnecessary complexity, strain advertiser resources, and hinder scalability across networks.
To solve this, IAB Europe’s Flexi Ad Formats Proposal, based on a solution developed by Tesco Media and refined through IAB Europe’s standards workshops, introduces a simplified and flexible approach to static display ad sizes.
Our Flexible Ad Size Guidelines for Retail Media Networks is now open for public comment. Your input will help ensure the guidelines meet the needs of retailers, brands, and partners across the industry.pos
The deadline to provide your input is Friday, 14th November 2025.
