22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for the digital marketing and advertising ecosystem, hosted a meeting for its Board of Directors to designate a new Chair, Vice Chair, and other Officers.
Thomas Duhr, Member of the Board of the Bundesverband Digitale Wirtschaft (BVDW), was elected Chair, with Bethan Crockett, Legal Counsel at GroupM, taking Vice Chair. Jon Mew, CEO of IAB UK, was appointed Treasurer. Thomas Mendrina, Senior Director Partner Sales CEEMEA at Microsoft, Pierre Devoize, Deputy CEO of IAB France, Reyes Justribo, CEO of IAB Spain, and Marianne Bugge-Zederkof, Deputy CEO of Danske Medier, complete the new Executive Committee.
Reflecting on the timing of his appointment, Thomas Duhr noted that the new Board’s mandate coincides with the final months of the current European Commission and first year of the incoming one. “The digital advertising and marketing industry in Europe is entering a vital period. The importance of our industry for the European markets and society is steadily increasing. With this growth comes an ever-increasing responsibility”, said Duhr. “The role of IAB Europe, European national associations and corporate members is to build bridges between policy makers, civil society, science and our industry. It is about nothing less than securing and strengthening Europe‘s competitiveness in times of disruptive technological change. This is the only way to shape a successful future for generations to come.”
Townsend Feehan, IAB Europe CEO, welcomed the new Executive Committee as a diverse group whose breadth of experience would provide strong leadership for the organisation. “It is hard to imagine a more interesting time for a trade association than the present, as governments in Europe and beyond seek new ways to engage with industry to understand the world around them and the implications for their citizens, and make policy choices; IAB Europe is lucky to have a Board and Executive Committee that combine the vision, energy, and sense of responsibility that this one does to lead that engagement.”
Visit IAB Europe’s website for more information on the full board of Directors.
IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe
Since IAB Europe’s multi-stakeholder Retail Media Working Group launched in October 2022, members have been busy working on a number of initiatives to help educate and advance the retail media landscape including creating European level ‘agreed’ definitions, producing a 101 Guide and the development of market insights. The next phase for the group is to turn its attention to standards. A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment.
To help advance the groups work on creating standards, it is key to have buy-in and support from retailers. IAB Europe has therefore created a new exclusive council for retailers.
This new Council will sit alongside the existing Working Group as a forum for trusted exchange between retailers in order to enable collaborative conversations, develop standards and enable retail media in Europe to thrive. Retailers who operate in at least one European market are eligible to become members of IAB Europe and join the Retailer Council as well as the multi-stakeholder Retail Media Working Group.
Meeting on a regular basis, the Council will review and input to IAB Europe’s key work tracks on retail media including the development of standards. Members of the Council will also have the opportunity to exchange best practices, share insights and innovations in a closed ‘retailers only’ forum.
According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs are clear: global warming is well and truly here.
Since the 1980s, each decade has seen global temperatures higher than the last due to record levels of Greenhouse Gas (GHG) trapping heat in the atmosphere.
While that’s probably not news to you, the impact that digital technologies are having on climate change might be.
Despite the illusion that digital technologies are ‘clean’, their environmental impact is in fact massive.
Take digital advertising as a case in point: Since the early 2000s the space has experienced quasi-exponential growth. With spending on digital ads having risen from $10B to $378B in the last 20 years, according to eMarketer, it’s now the largest advertising medium in terms of investment globally.
The sheer growth of the digital advertising industry has had a clear and measurable impact on climate change.
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Read through the five takeaways below, and download the in-depth white paper for more.
5 key Takeaways to Help Reduce the Carbon Impact of Digital Advertising
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Plus join us on 28th September at 12:00 CET for IAB Europe's 'Digital Innovation: Start-Up Spotlight Webinar' where we will dive into the whitepaper and this topic in more detail. Find out more and register here.
More About IMPACT+
IMPACT+ award-winning sustaintech solution (trusted by leading global brands including L’Oréal, Heineken, AXA, BMW and Danone) enables digital advertising players to evaluate and reduce their environmental impact without sacrificing performance.
In essence, IMPACT+ builds new performance indicators and tools to help the digital advertising ecosystem use greenhouse gas (GHG) emissions and electricity consumption to inform their digital advertising strategy.
In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, Head of Affiliate Programs at Coinis as they dive into the value of Affiliate Marketing
What is Affiliate Marketing?
If you are new to this topic, I am not going to bomb you with a dictionary definition but a more relatable situation. Ever stumbled upon a recommendation for a product on your favorite influencer or portal, clicked on it, and ended up thinking about buying a product that was advertised on it, or bought it immediately? You are in luck - you've been part of an affiliate marketing chain!
In simple terms, affiliate marketing is like a digital “word-of-mouth” where individuals or businesses recommend products or services. If someone makes a purchase based on that recommendation, the recommender gets a commission (earning by sharing). Imagine earning each time someone clicks on a movie recommendation you made or buys that super secure VPN you wrote about. Interesting, right? This is the magic of affiliate marketing: turning passions into paychecks without the heavy lifting.
Myths and Legends of Affiliate Marketing
There are certain points that you should be aware of before jumping on the train so I will present you with a few myths about affiliate marketing
Myth 1: The Overnight Profits
There is a misconception that many newcomers to affiliate marketing are sold on the dream of passive income, envisioning a scenario where they set up a website or a campaign and immediately start generating massive amounts of money. This misconception often arises from overly optimistic marketing pitches or testimonials that don't represent the average experience.
Imagine Sarah, who bought an online course claiming she’d start earning thousands within a week. She set up a basic website and waited. A week later, her earnings were negligible. Sarah realised that without a proper strategy, research, and consistent effort, this dream was far from reality.
Myth 2: The Illusion of Effortless Triumph
Affiliate marketing is more than a one-trick game. Successful marketers in this field are not sticking to one golden product or platform and sticking to it blindly. It requires a combination of market research, understanding audience behaviour, effective promotion strategies, and regular engagement.
The digital world is in a constant state of flux. What worked a month ago might not work today. You must be willing to learn, adapt, and innovate to stay ahead.
Myth 3: Oversaturated Markets Lead to Failure
Just because a niche is popular doesn't mean there's no room for newcomers. Often, market saturation is mistaken for high competition. But with the right strategies, even saturated markets can yield results.
Remember Sarah from the story above. How did she get better? Well, she diversified her affiliate marketing strategy by targeting both popular and emerging niches, ensuring multiple revenue streams and reducing dependency on a single market segment. And she bought traffic for her website of course.
On the other side, we have the legends
Legend 1: The Power of Niche Selection
Delving deep into a specific niche allows affiliate marketers to understand the unique needs, preferences, and pain points of their audience. This understanding leads to more targeted and effective campaigns.
Over time, as marketers consistently deliver valuable content and offers tailored to their niche, they establish themselves as authorities. This trust translates into higher conversion rates and lasting customer loyalty.
Legend 2: Relationships Fuel Success
Trust isn't just about ensuring genuine product recommendations. It extends to transparent communication with partners, ethical marketing practices, and prioritising the needs of the audience.
Think of brands that have built loyal partnerships. These partnerships flourish because both parties value and trust one another, leading to increased revenue and long-term collaborations.
Legend 3: Data-Driven Decision Making
In today's world, decisions based on gut feelings aren't enough. Analytics provide insights into user behaviour, campaign effectiveness, and areas of improvement, ensuring that decisions are backed by tangible data. So, setting up your tracking is highly important.
Companies like Amazon and Airbnb regularly leverage data analytics in their affiliate programs to optimise offers, understand market trends, and tailor their strategies, leading to increased profits and affiliate satisfaction.
How Modern Brands Are Boosting Revenue While They Sleep
Imagine this: It's midnight. While most of the city sleeps, a fashion enthusiast in New York stumbles upon a portal reviewing the latest sneaker release, clicks an embedded link, and makes a purchase. Halfway across the world, a tech aficionado in Tokyo is swayed by a YouTuber's recommendation and gets a new VPN. What's the magic behind these after-hours sales? Affiliate marketing.
Modern brands, from Nike to Apple, are leveraging this 24/7 marketing marvel to drive sales even when their offices are dark. By partnering with content creators and influencers, brands transform them into their very own digital salesforce, working around the clock. Every click, every sale made through these affiliates' platforms, means revenue for brands. It's a seamless synergy where brands expand their reach, influencers earn commissions, and consumers discover valuable products. And all this, while the brands potentially boost their bottom lines in their sleep.
Why Affiliate Marketing is Your Next Best Move
Low Investment, High Return: The initial cost of starting with affiliate marketing is minimal. All that is necessary is a traffic source (it could be a blog, social media account, traffic network) and a partnership with advertisers, owners of a product/service, if not direct, often through affiliate programs where there are rev-share or cost-per-action options.
Flexibility: One can work at their own pace, choose which products or services to promote, and even select the marketing strategies that suit them best. It really depends on the interest of the affiliate who will be running the product/service.
Diverse Opportunities: With countless niches available, there's no limitation to what can be promoted. From tech gadgets, software, and finance offers, to fashion accessories, every sector today offers affiliate marketing opportunities.
Passive Income Potential: Once there is a landing page and a url with tracking parameters out there, with the right marketing strategy and a good affiliate/s, it can keep earning revenue without active management of the advertiser (if the advertiser is not running the offers internally). For example, one landing page crafted the right way, can work on multiple networks and generate leads for months.
Your One-Stop Destination for Affiliate Mastery
But how do you navigate this vast realm? This is where companies like Coinis come into play. With 10+ years of experience in affiliate marketing, Coinis provides a platform tailored to cater to both advertisers and publishers/affiliates. Furthermore, Coinis has an experienced media buying team unparalleled in its expertise, possessing a great understanding of where to position which vertical, ensuring optimal visibility and conversion. Find out more here.
Join IAB Europe’s Digital Innovation: Start-Up Spotlight Webinar Featuring Conis
Affiliate marketing, with its passive income potential, is a realm waiting to be explored. As the lines between businesses and individuals blur in this arena, the opportunities only grow. Coinis stands at this intersection, ready to guide both advertisers and publishers/affiliates to their zenith of success.
We encourage you to join the webinar and inform yourself about the possibilities to scale your brand’s visibility and reach more customers/clients.
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations at FreeWheel on what we really mean by ‘Premium Video’.
The ongoing proliferation of video channels and content, combined with the convergence of digital and linear, is redefining the premium video ecosystem. With established channels advancing and new ones emerging, there is increased industry discussion around how to define the term ‘premium video’.
Strict definitions in the advertising industry can come with the risk of being too restrictive. But not clarifying terms such as premium also risks undermining standardisation and damaging advertiser trust in this inventory.
While there is still no industry-agreed definition of what constitutes ‘premium video’, there are a number of attributes that video inventory must typically meet to be considered premium, including:
Brand safety is an especially prevalent issue in digital advertising due to the widespread use of audience-first targeting models. These models prioritise reaching the audience over selecting the best inventory (and its context) to reach the right audience, a nuance that creates a level of uncertainty over the kinds of inventory advertisers purchase. Buyers therefore run the risk of their ads — and consequently their brand — appearing in environments that contain harmful content.
The kinds of content, and in turn, inventory, that is available via premium video marketplaces are thoroughly vetted, ensuring brands only access quality environments. Some advanced TV channels, for example, broadcaster video-on-demand (BVOD), must meet the same regulations as linear TV. This means BVOD platforms follow robust guidelines around inappropriate content and rising concerns such as misinformation.
Alongside regulations for TV-like environments, Stefan Havik, General Director and CDO DPG Network, believes that: “Fraud verification is an integral safety measure for protecting investment and campaign performance. Clarity is key to prevent wasted spend on fraudulent or poor-quality inventory that doesn’t deliver value.”
Across all channels, advertisers and agencies are demanding visibility over where they invest their media spend. When buyers purchase premium video inventory, they have transparency around the sellers they purchase from, which is a necessity for maintaining trust in premium video inventory.
Transparency is also important for sellers in terms of which buyers they trade with and which ads they run, as they must ensure ad creatives meet regulations to preserve the quality viewing experience. For this reason, premium video is usually traded through direct sales and private marketplaces (PMPs), which gives media owners greater control compared to alternative transaction methods such as open auctions and exchanges.
Audiences have a particular emotional investment in the premium video content they watch because they select precisely what, when, and where they tune into it. Studies from IAS have also found the quality of advertising environments has a significant impact on audience engagement and brand perception, with high-quality environments being more engaging and low-quality ones presenting a risk to brand objectives.
“Through the emotional connection between viewers and content, premium video delivers a superior advertising experience. This is further amplified by high-impact ad creatives and the big-screen devices audiences use,” commented David Rasmusson, Product Manager at ViaPlay.
Buyers need to be assured that the inventory they invest in works, making accurate verification and reporting essential. Advertisers and agencies require correct and complete metrics, such as viewability, for their video campaigns to understand the impact of their spend and justify maintaining or increasing budgets.
Furthermore, attribution remains critical for learning how media delivers against brand goals. Premium video measurement can tie audience actions to specific ads, meaning buyers can trust their spend is driving real value for brands.
Audiences are moving between many different channels to watch their favourite shows. To achieve sustainable growth, brands need to drive incremental reach. Six in 10 UK CTV viewers who took part in the AudienceXpress consumer study now watch more ad-supported streaming platforms than linear TV and 46% use free streaming platforms daily.
Audiences continue to have a huge appetite for long-form, professionally produced entertainment. However, premium video is now not just focused on that type of inventory. Due to changing user viewing habits, it also now encompasses a broader range of content — including short-form clips and immersive, high-quality shows. The quality of the production is what remains unchallenged as the most likely content to capture audiences and is therefore the most valuable environment for brands. The rapid and widespread audience adoption of premium video channels makes them effective at helping advertisers connect with audiences that could otherwise be difficult to reach.
Proving premium’s worth: Does it truly deliver stronger performance?
Identifying value brings the conversation back to measurement, which is perhaps the biggest challenge of a diversified ecosystem. New video measurement frameworks place a lot of emphasis on reach, which remains highly important, but doesn’t capture all premium video’s value.
Premium video measurement goes beyond baseline viewability standards and instead incorporates attention metrics and completion rates, which according to the forthcoming FreeWheel’s The Delicate Art of Balancing Ad Load report, stands at an impressive 94% for long-form premium video content. With the right tools to combine delivery metrics with attention, this is where premium video really shines, meaning buyers can be assured of premium video’s effectiveness.
As Ralf Hape, Managing Director, Sky Media Germany puts it: “‘Premium’ means quality, and measuring quality is not an easy task as there is no standardised measurement criteria in place yet for BVOD and CTV. There are some indicators that come close to a standard, such as VTR, Completion, and Viewability Rates, but they are not a “single currency” for non-clickable inventory. When measured against all these parameters, however, premium video is uniquely positioned and at the forefront of quality.”
A major reason for this is that broadcasters and premium video providers are carefully crafting their ad loads to create the best viewer experience, an endeavour that requires them to consider factors such as ad duration, ad break duration, and the number of ads included in a break. Refining this practice across screens, for different lengths of content, all whilst maximising revenue and enabling brands to achieve their upper and lower-funnel goals is no small feat, but it is one that’s vital.
Ultimately, premium video is inventory that puts the viewer experience first, which is equally beneficial to brands and premium video providers. Premium video drives quantifiable results for advertisers, whether they are looking to drive awareness or sales, and buyers need to carefully explore which video channels best enable them to achieve this.
As they do so, it’ll be crucial to remember that brand safety, transparency, engagement, trust, and quality reach are the core attributes that define what premium really means.
Brussels, Belgium - 7 September 2023:
IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection Authority (APD) decision to validate its action plan, the Belgian Market Court has rendered an interim ruling and suspended its assessment of the validation decision pending responses from the Court of Justice of the European Union (CJEU).
The APD had unexpectedly decided to validate IAB Europe’s action plan in January 2023 in line with their February 2022 decision, despite the Market Court’s interim judgement of September 2022 which referred questions to the CJEU for a preliminary ruling and held that the APD was in breach of its duty of care.
To prevent the APD from pre-empting the referral to the CJEU and ensure that future iterations of the TCF are sustainable and aligned with EU-level interpretations of the GDPR, IAB Europe had filed a second appeal, this time against the APD’s decision to validate IAB Europe’s action plan.
The Market Court’s judgement shows that this validation (and enforcement) decision of the APD was taken too soon, as the Market Court explicitly indicated that the answers that will be provided by the CJEU will have a bearing on the legality of the APD decision to validate the action plan.
This judgement will therefore allow a serene completion of the remaining legal proceedings, and removes the risk of introducing changes to the TCF that may ultimately be found inappropriate by the CJEU and rolled back.
"This decision is a reassuring confirmation that while TCF evolutions can go ahead, like the recent TCF v2.2 changes," said Townsend Feehan, CEO of IAB Europe, "now is not the time to force any modifications that might be significantly affected by the Court of Justice proceedings". In particular, measures in the action plan that directly stemmed from the APD's finding that the TC String constitutes personal data and that IAB Europe should be viewed as a (joint) controller from a data protection perspective are thus set aside for now. "Ultimately, it is up to the Court of Justice to provide guidance on these issues, and the Market Court decision serves as a reminder of this point", added Ms Feehan.
An updated FAQ regarding the APD decision can be found on IAB Europe’s website, here.
Press contact:
Helen Mussard, CMO, IAB Europe - mussard@iabeurope.eu – +44 (0) 7399 919594
About IAB Europe:
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business partners that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement
6th September, 2023 - Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media. This groundbreaking initiative created by IAB Europe’s Retail Media Working Group provides a comprehensive overview of what Retail Media is, including a breakdown of on-site, off-site and in-store definitions, and essential guidance to the buying and selling of Retail Media in Europe. The Guide serves as a valuable resource for all industry stakeholders, offering an introduction to Retail Media and its growing significance in the European Market.
Defining Retail Media for Europe
Retail Media has emerged as a powerful digital advertising tool in recent years, but as with any emerging technology or solution it is vital to first understand and define what we mean by Retail Media and to dispel any misconceptions or confusion surrounding the different aspects of it. To overcome this challenge IAB Europe’s Retail Media Working Group has created the first pan-European definitions of Retail Media in a digital advertising sphere. Working collaboratively with National IABs across Europe and drilling down into digital on-site, digital off-site and digital in-store, these definitions help provide a clear understanding of the Retail Media, and educate industry stakeholders on how to leverage it effectively.
Guide to Retail Media in Europe
To help support the definitions of Retail Media, the working group has also created a 101 Guide, designed to empower buyers and sellers to make informed decisions and achieve their advertising objectives through Retail Media. This introductory guide covers all the must-know aspects of Retail Media, including insights into how campaigns can be purchased, reasons why retail media is essential for brands, and an overview of available measurement and targeting options.
Commenting on the publication of the 101 Guide, Jason Wescott, Global Practice Lead, Commerce at GroupM Nexus said “The success of early adopters in digital retail media has driven more retailers to throw their hats in the ring. More digital retail media owners means buying becomes more complex, confusing, and highly specialised, as each retailer has their own definitions, campaign metrics and attribution windows. For advertisers, this makes it hard to compare across digital retail media platforms vis-à-vis planning budgets, strategies, and campaign activations. The IAB Europe Retail Media 101 Guide will empower the industry with key knowledge on what digital Retail Media is, how it can be bought and why it should matter to brands. Equip yourself with exactly what good looks like, so you can approach the exciting world of digital retail media, with confidence.”
Creating Standards for a Thriving Retail Media Market
A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment. When asked about which standards are most important, the majority of buyers (90%) and sellers (84%) cited media and attribution measurement.
Commenting on the work IAB Europe is doing to advance education and standardisation in Retail Media, Townsend Feehan, CEO of IAB Europe said: "IAB Europe forecasts that ad spend on Retail Media will reach EUR 25 billion by 2026, exceeding traditional linear TV advertising. In order to fully realise this opportunity, we need to bridge the "knowledge gap" surrounding Retail Media. Our newly released pan-European definitions and the comprehensive 101 Guide will help industry stakeholders start to navigate this dynamic landscape. The clear call for standards that came through in our recent survey is driving our next move, with a dedicated new Retailer Council leading the work.”
The full guide is now available for download on the IAB Europe website here.
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the world of digital marketing. The motto for this year’s event in the Rhine metropolis of Cologne will be “Empowering Digital Creativity”. Across multiple keynote sessions and panel discussions, guest speakers will explore a variety of topics, including how artificial intelligence is transforming our day-to-day life and our work in the digital sector.
Industry Giants Present their Businesses and Products
Every year, DMEXCO attracts tens of thousands of digital professionals – it’s not hard to see why the trade show for the digital industry is so popular: 2022 saw 560 partner companies come together at the Koelnmesse exhibition center to present their ideas, products, and solutions to an attentive audience of experts.
Big names will once again feature on the list of DMEXCO exhibitors for this September, including:
Highly Sought-After Experts Share their Insights
DMEXCO’s 40,000 visitors will be treated to a program containing over 200 hours of professional insights and innovative ideas delivered by more than 600 speakers. The event has once again succeeded in securing a lineup of industry giants, who will be providing an exclusive look at the challenges they face and the solutions they propose for the industry’s future. The following speakers are among this year’s highlights:
IAB Europe Will be Hosting Two Sessions at This Year’s DMEXCO
Amongst the industry experts, IAB Europe’s Chief Economist, Daniel Knapp will join the Main stage for the Retail Media Summit on 20th September at 14:15-14:28 CET for a session on ‘Retail Media in Europe: What’s The Market Worth? What Standards Are Coming Up?’ Register for the session here.
You can also join a panel of experts from IAB Europe’s Programmatic Trading Committee on 21st September at 09:45-10:15 CET for ‘Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers’ at MC6B: Register for the session here.
What Else is on the Agenda? The Hottest Issues of our Time
At the heart of DMEXCO lies panel discussions where experts explore key topics that are currently shaping the industry. For example, visitors can look forward to “AI in marketing – a revolution?” on the first day of the event. During the panel discussion, thought leaders will discuss what changes artificial intelligence is bringing and will bring to the day-to-day work of marketers, with a focus on aspects relating to implementation.
“A change is coming: current trends in the media industry” will also be addressed by leading minds, who will offer an in-depth look at the developments currently keeping professionals across the media landscape on their toes. If you want to build the perfect media mix, take the right approach to innovations, and reach your target groups in a lasting way, then don’t miss it!
The advertising trend of the hour will also be given a fitting platform on the first day when the discussion “Status quo in retail media” will unfold on the Media Stage – where the industry’s innovators will talk about how further stages in development could boost efficiency even more. The rapid evolution experienced since the Retail Media Summit at DMEXCO 2022 will of course also be discussed.
On the second day, the panel “Sustainable advertising – solutions for sustainable, carbon-reduced digital communication as part of holistic ESG strategies” will be one of the main attractions. During this session, Teads and OMG Momentum will present specific study results to show how a digital campaign’s carbon footprint can be significantly reduced in practice. The panelists will also explore best cases and real-life examples of campaigns they’ve analysed, which highlight how well-known brands have managed to combine advertising success with environmental protection.
“Digital Fashion – The Phygital Network”, an event dedicated to digitalisation in the fashion industry, is a real newcomer this year. Co-organised by Deutsches Mode-Institut (DMI), the format will revolve around the topics of e-commerce, personalisation, customer experience, digital marketing, as well as sustainability and transparency and their impact on the fashion scene.
w3.vision will join DMEXCO again this year and will centre around the latest developments in the dynamic market of the new Web.
You can find more information on the conference agenda here and details on exact slots and spots online. Bookmark the sessions that appeal to you and create your very own DMEXCO experience ahead of the event!
Business Interaction at the DMEXCO Worlds
The DMEXCO Worlds create the perfect framework for subject-specific interaction and networking. Each world represents a specific sector in the digital economy.
The World of Agencies focuses on digital agencies, with the Agency Stage offering a range of sessions full of practical know-how. Agencies will also have the opportunity to meet top decision-makers and forge new collaborations.
The World of E-Commerce offers a space for companies and speakers from the dynamic field of online retail. Retailers, technology suppliers, and service providers will assemble here to shape the future of e-commerce.
The World of Media brings together leading marketers, media companies, data and targeting experts, and service providers from the media sector. The modern, digital media landscape is thus the focus here.
At the World of Tech companies and visitors alike will find a dedicated space for tech innovations. Whether VR/AR, 5G & connectivity, blockchain & Web3, the metaverse, cryptocurrencies & NFTs, cybersecurity, or cloud computing – there’s something for every tech enthusiast.
Don’t Miss Out on Your Ticket to the Digital Future
Visitors can buy their tickets for DMEXCO 2023. The following price categories are available:
Secure your ticket for DMEXCO now and be part of Europe’s leading digital marketing and tech event in Cologne on September 20 & 21!
