Author: Kyra Steegs, Senior Director Video, Improve Digital Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind …
Member blog: Turning Legacy TV Roads into Programmatic Superhighways Read More »
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …
IAB Europe White Paper: Programmatic Native Advertising Read More »
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …
IAB Europe White Paper: Programmatic Native Advertising Read More »
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …
Data-driven advertising is the single largest revenue source for European digital media, making up more …
IAB Europe position paper: Position on the proposal for an ePrivacy Regulation – Updated Read More »
This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 …
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe …
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more …
IAB Europe Survey: What is driving digital video advertising adoption Read More »