Author: Kyra Steegs, Senior Director Video, Improve Digital Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind …
Member blog: Turning Legacy TV Roads into Programmatic Superhighways Read More »
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …
IAB Europe White Paper: Programmatic Native Advertising Read More »
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …
This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 …
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe …
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more …
IAB Europe Survey: What is driving digital video advertising adoption Read More »
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …
Event recording: IAB Europe Virtual Programmatic Day H2 2018 Read More »
The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …
On 30 October, the French data protection authority (CNIL) published a notice declaring that French …
The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework Read More »