About us
The German Association for the Digital Economy (BVDW) is the advocacy group for companies that operate digital business models or whose value creation is based on the use of digital technologies. With its members from the entire digital economy, the BVDW is already shaping the future today through creative solutions and state-of-the-art technologies. As a catalyst, guide, and accelerator for digital business models, the association relies on fair and clear rules and advocates for innovation-friendly framework conditions. BVDW always keeps an eye on the economy, society, and the environment. In addition to DMEXCO, the leading trade fair for digital marketing and technologies, and the German Digital Award, the BVDW also organizes the CDR Award, the first award ceremony in the DACH region for digital sustainability and responsibility, as well as a variety of specialised events.
Our Work
The BVDW aims to work on topics in a goal-oriented and interdisciplinary manner. This is why we operate in an open structure consisting of initiatives and departments as well as expert and Focus Groups. This structure enables us to respond quickly and flexibly to the requirements of the industry market and our members. Together, we drive forward the development of the digital economy.
Within the BVDW the OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the representation of interest of online marketers in Germany. The OVK is the official representative of IAB Europe in Germany.
OVK
The Circle of Online Marketers (OVK) is the central body of German online marketers. Here, under the umbrella of the German Association for the Digital Economy (BVDW), 17 of the largest German online marketers have come together in order to add authority on a continuous basis to the importance of online advertising.
Top goals are to increase market transparency and planning reliability as well as standardization and quality-assuring measures for the entire digital sector. In addition, the OVK realizes important projects such as conferences, studies and funding measures and is involved in national and international committees for the further development of the sector.
Workgroups
Events
DMEXCO – digital marketing exposition & conference
Special Projects
We are involved in numerous projects and publications. Here you will find an abstract of
the most important ones:
OVK Staff
Kathrin Theurig, Senior Program Manager OVK, theurig@bvdw.org
OVK President
Rasmus Giese, United Internet Media GmbH
OVK Vice Presidents
Steffen Bax, iq digital media marketing GmbH
Sabrina Büchel, BurdaForward GmbH
Björn Kaspring, Ströer Digital Media GmbH
Dirk Maurer, Ad Alliance GmbH
Christopher Reher, Media Impact GmbH & Co. KG
Contact
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Schumannstraße 2, D – 10117 Berlin
Tel: + 49 (0)30 206 2186 – 0
