comScore: Campaign Viewability Optimisation
An ad must have the opportunity to be seen in order to have the opportunity …
An ad must have the opportunity to be seen in order to have the opportunity …
The adoption of the GDPR which will apply with direct effect in all EU Member …
IAB Europe Panel – The 7th Data Protection & Privacy conference – December 1st Read More »
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic …
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however …
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of …
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4% Read More »
Brussels 23 November – IAB Europe, in collaboration with IHS Markit, has today published the …
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this …
comScore and News UK: The Impact of Advertising on Audience Behaviour Read More »
Brussels, 23 November 2016 – With media independence a hot topic across Europe and around …
The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …
IAB Germany / BVDW: Ad Blocking continues to decline Read More »
An updated version of this white paper with GDPR considerations is available here Consumers are …
IAB Europe White Paper: Using Data Effectively in Programmatic Read More »