comScore: Campaign Viewability Optimisation
An ad must have the opportunity to be seen in order to have the opportunity …
Month: November 2016
IAB Europe Panel – The 7th Data Protection & Privacy conference – December 1st
The adoption of the GDPR which will apply with direct effect in all EU Member …
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IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strategy
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic …
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of Advertising Formats on Consumer Emotions and Brand Reaction
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however …
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of …
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals
Brussels 23 November – IAB Europe, in collaboration with IHS Markit, has today published the …
comScore and News UK: The Impact of Advertising on Audience Behaviour
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this …
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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive
Brussels, 23 November 2016 – With media independence a hot topic across Europe and around …
IAB Germany / BVDW: Ad Blocking continues to decline
The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …
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IAB Europe White Paper: Using Data Effectively in Programmatic
An updated version of this white paper with GDPR considerations is available here Consumers are …
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