Interactive Supplier Map:

Digital Advertising Effectiveness Measurement

The following interactive map provides an overview of many of the measurement suppliers that operate in the areas of media, brand and sales effectiveness measurement. This map forms part of IAB Europe's Digital Effectiveness Measurement Framework.

All
  • All
  • Audience Demographic Verification
  • Cross-Media (Offline & Online) Reach & Frequency
  • Cross-Platform (Digital) Reach & Frequency
  • Media Verification
  • Viewability
Comscore_Logo_Color

Comscore

DV_Logo2019_Horizontal_Navy (2) copy

DoubleVerify

Dynata logo

Dynata

gemius_cmyk-01

Gemius

gwi-logo-horizontal-grey

GlobalWebIndex

IAS_logo

Integral Ad Science

Kantar-Logo-Large-Use-Black

Kantar

MoatLogoByODC_

Moat by Oracle Data Cloud

Nielsen

Nielsen

All
  • All
  • Ad Recall Tracking
  • Brand Equity Measurement
  • Brand Lift
Comscore_Logo_Color

Comscore

Dynata logo

Dynata

gwi-logo-horizontal-grey

GlobalWebIndex

Kantar-Logo-Large-Use-Black

Kantar

Nielsen

Nielsen

All
  • All
  • Customer Lifetime Value
  • Market-Mix Modelling
  • Multi-Touch Attribution
  • Path-to-Conversion Analysis
  • Sales Lift
Adobe_Experience_Cloud_logotype_icon3

Adobe Experience Cloud

gemius_cmyk-01

Gemius

Kantar-Logo-Large-Use-Black

Kantar

Nielsen

Nielsen