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IAB Europe Releases Guide to Brand Safety in CTV

By Lauren Wakefield | May 12, 2021 | 0 Comments

Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in […]

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Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

By Lauren Wakefield | May 11, 2021 | 0 Comments

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, […]

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

By Lauren Wakefield | May 5, 2021 | 0 Comments

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event […]

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

By Lauren Wakefield | May 4, 2021 | 0 Comments

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 […]

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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

By Lauren Wakefield | Apr 29, 2021 | 0 Comments

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices […]

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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

By Helen Mussard | Apr 23, 2021 | 0 Comments

75% of Europeans surveyed would choose today’s experience of the internet over an internet without […]

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

By Lauren Wakefield | Apr 20, 2021 | 0 Comments

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern […]

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

By Lauren Wakefield | Apr 14, 2021 | 0 Comments

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad […]

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

By Helen Mussard | Apr 12, 2021 | 0 Comments

Due to numerous requests for extra time, we are happy to announce that the deadline […]

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

By Lauren Wakefield | Apr 8, 2021 | 0 Comments

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour […]

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