IAB Europe Releases A New Guide To In-Gaming

By Georgia Cook | Nov 11, 2021 | 0 Comments

Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB […]

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The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

By Lauren Wakefield | Nov 10, 2021 | 0 Comments

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 […]

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Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising

By Lauren Wakefield | Nov 9, 2021 | 0 Comments

In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at […]

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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

By Helen Mussard | Nov 5, 2021 | 0 Comments

Brussels, 5 November 2021 – IAB Europe is informed by the Belgian data protection authority […]

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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

By Helen Mussard | Oct 27, 2021 | 0 Comments

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today […]

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A Flawed ”Future of Online Advertising’’ Report

By Helen Mussard | Oct 26, 2021 | 0 Comments

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate […]

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That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

By Georgia Cook | Oct 25, 2021 | 0 Comments

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with […]

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Interested In Joining IAB Europe’s New Technical Committee?

By Helen Mussard | Oct 21, 2021 | 0 Comments

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and […]

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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

By Lauren Wakefield | Oct 14, 2021 | 0 Comments

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, […]

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Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

By Lauren Wakefield | Oct 8, 2021 | 0 Comments

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take […]

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