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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

By bjorn | May 7, 2015 | 0 Comments

Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists […]

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Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy

By bjorn | May 5, 2015 | 0 Comments

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European […]

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IAB Europe launches Mobile Brand Builders

By bjorn | May 5, 2015 | 0 Comments

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers […]

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IAB Europe Mobile Brand Builders

By bjorn | May 5, 2015 | 0 Comments

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer […]

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Digital advertising, a key driver for Europe’s digital economy

By bjorn | Apr 27, 2015 | 0 Comments

Advertising is essential to the success of the European digital market. It has a key […]

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

By bjorn | Apr 23, 2015 | 0 Comments

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published […]

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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

By bjorn | Apr 23, 2015 | 0 Comments

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad […]

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Brand Builders, a suite of six recommended brand advertising formats

By bjorn | Apr 20, 2015 | 0 Comments

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which […]

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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

By bjorn | Mar 16, 2015 | 0 Comments

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater […]

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

By bjorn | Feb 24, 2015 | 0 Comments

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more […]

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