Interactive Advertising Bureau

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March 29, 2021
Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]

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March 23, 2021
Member Guest Blog with Freewheel - The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]

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December 12, 2019
2020 Trends – IAB Europe Brand Advertising Committee

IAB Europe’s Brand Advertising Committee are already looking towards the future and predicting the challenges and opportunities for 2020. From […]

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December 12, 2019
2020 Trends – IAB Europe Research Committee

IAB Europe’s Research Committee have put together their top predictions and trends for digital research and measurement in 2020. Take […]

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August 14, 2019
Economic Trends Forum

In 2019, IAB Europe launched its Economic Trends Forum (ETF). Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and […]

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June 4, 2019
MIXX Awards Europe Winners 2019 - Tymbark - Funbot (GONG)

GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young people love spending summer holidays […]

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February 13, 2019
IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns that are deserving […]

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February 7, 2019
Interact 2019 speakers wanted! IAB Europe announces call for papers

Europe’s Greatest Digital Minds Invited to Speak at IAB Europe’s Flagship Conference: Interact 2019 On 4-5 June in Warsaw, Poland, […]

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June 27, 2018
Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]

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February 13, 2017
Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]

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November 9, 2016
Digital video advertising trends show brands attuned to changing user behaviour across all devices

Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers are […]

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July 1, 2015
Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]

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