Interactive Advertising Bureau

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May 22, 2018
European Digital Advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its […]

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May 22, 2018
IAB Europe research: AdEx Benchmark 2017 Study

The European Digital Advertising market has doubled in size in 5 years The European Digital Advertising market reached €48bn in […]

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May 20, 2018
IAB Europe Press Release: Different visions of digital to collide at IAB Europe Interact 2018

Brussels, 21 May 2018  - The future of the digital advertising industry, and by extension the internet, are up for […]

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May 14, 2018
Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]

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May 14, 2018
Interact 2018: CEO Yohann Dupasquier of Programmatic platform Tradelab talks about his journey ahead of IAB Europe's conference

Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]

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May 1, 2018
IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and […]

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April 24, 2018
IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption

Brussels & New York City, April 25, 2018 — IAB Europe and IAB Technology Laboratory today released the market-ready technical […]

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April 24, 2018
Transparency & Consent Framework specification launches global as industry participation increases

We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This […]

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April 19, 2018
IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA

IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (WFA) today. We fully endorse the […]

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April 18, 2018
IAB Europe Event Recording: Virtual Programmatic Day H1 2018

The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers from 7 markets covered 3 […]

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April 11, 2018
Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework

The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]

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April 10, 2018
IAB Europe’s Interact 2018 showcases a unique mix of speakers looking to disrupt and reinvent digital advertising – an industry that contributes to €526 bn annually to the EU economy

Business growth in the European Union depends on digital advertising, which contributes €526 billion annually to the EU economy and […]

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