Interactive Advertising Bureau

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October 26, 2022
TikTok Transparency Forum

22nd November | 11:00 CET - Register here  TikTok strives to be transparent and accountable to its users and clients. […]

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October 25, 2022
Member Guest Post with Criteo - As Black History Month Approaches its 100th Anniversary, What Do Brands Need to Know?

In this week's member guest blog post we caught up with Shez Iqbal, Director of Publisher Partnerships and Global BIPOC […]

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October 18, 2022
Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]

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October 13, 2022
Interactive Advertising Association IAB Baltics Launches in the Baltics

The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]

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October 13, 2022
[Webinar Recording] State of the Nation - Digital Advertising Outlook

Watch the recording here IAB Europe’s Chief Economist leads a ‘State of the Nation’ digital advertising special edition. In these […]

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October 13, 2022
2023 Advanced TV Uncovered by FreeWheel: Marketers stand firm on Advanced TV investments

By Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel With high inflation and rising living costs likely to influence consumer […]

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October 13, 2022
IAB Europe Launches new Retail Media Working Group

Unifying Retail Media Leaders Across Europe To Enable Collaboration, Education, Insights and Standards 13th October 2022, Brussels, Belgium, IAB Europe, […]

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October 12, 2022
IAB Europe Connected TV One Sheet

This one sheet provides a handy summary of the key opportunities, challenges & solutions and measurement considerations for Connected TV […]

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October 11, 2022
IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath

ID5, in partnership with technology pioneer MediaMath,  announced that they enabled IBM to reach and retarget 1.4 million B2B users […]

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October 11, 2022
Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion

ID5, in partnership with Amobee enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion […]

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October 7, 2022
IAB Europe Reacts to Belgian Data Protection Authority's Notification to Proceed with Action Plan Examination, Despite Outstanding Questions of Legality

BRUSSELS, BELGIUM - 7th October 2022: The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to […]

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October 5, 2022
[Webinar Recording] IAB Europe Industry Insider with LiveRamp - Key Considerations to Building Trust Around Data Collaboration

Watch the recording here. Across September 2022 IAB Europe hosted a series of virtual events to discuss and debate trust […]

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