Interactive Advertising Bureau

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July 7, 2025
AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]

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July 7, 2025
How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]

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July 4, 2025
Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris

On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]

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July 3, 2025
Help Shape the Future of AI in Digital Advertising - Take Our Short Survey

Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our […]

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July 3, 2025
Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

Artificial Intelligence is reshaping Europe’s digital advertising ecosystem, driving innovation, boosting productivity, and enabling smarter, faster, and more personalised campaigns. […]

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July 1, 2025
Raising the Bar in Retail Media: Why Standards and Certification Matter More Than Ever

In this article, Jason Wescott, Global Head of Commerce Solutions at WPP Media & Chair of our Retail & Commerce […]

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June 27, 2025
Haxelo LLC
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June 26, 2025
Inside IAB Europe’s June Policy Update: Highlights from ‘Policy Matters’

Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting […]

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June 26, 2025
Driving Progress: Key Updates from Our Advertising & Media Committee

Since its formation in March 2025, our Advertising & Media Committee (AMC) has rapidly grown into a dynamic forum for […]

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June 25, 2025
Wrapping Up Cannes Lions 2025: Highlights from Our Week on the Riviera

As the sun sets on another inspiring Cannes Lions, we’re proud to reflect on a week filled with powerful conversations, […]

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June 25, 2025
Cannes Through Fresh Eyes: Insights, Connections & that Riviera Magic

In this post, our Marketing & Communications Director, Lauren Wakefield, shares her first-hand experience from this year’s Cannes Lions, offering […]

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June 25, 2025
Broadlab UK Limited
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