The Great Debate: CTV

18th November I 13:30 PM GMT I 14:30 PM CET I London & Online I Register here for in-person attendance I Register here for virtual attendance

The Great Debate CTV, returns as a hybrid event and is being hosted by IAS! Alongside the live stream, a limited in-person audience* will have the chance to join us onsite in London.

Joining us in person? We’ll kick things off with a networking lunch (12:30-13:30 GMT) before The Great Debate, giving you the chance to connect with fellow IAB Europe members and CTV industry peers.

Get ready to go full screen for The Great Debate: CTV 2026 - where the fast-evolving world of Connected TV takes centre stage. In this event, we’ll dive into the hottest topics, toughest challenges, and biggest opportunities shaping the future of CTV across Europe.

Expect dynamic discussions, sharp market insights, and honest debates as we explore where CTV is headed in 2026. You’ll also hear directly from the experts participating in our CTV Working Group and discover the valuable initiatives they’re driving.

The agenda will explore some of the key questions shaping the future of CTV, including:

• The state of CTV measurement in Europe and whether we’re any closer to harmonisation
• Whether CTV transparency standards should be mandatory or voluntary
• The broadcaster perspective on balancing premium environments with programmatic demand
• Whether CTV should be planned and measured as part of digital, rather than television

If CTV is the new prime time, this is the debate you won’t want to miss.

*Please note that in-person attendance is limited and reserved for IAB Europe members. Registering your interest does not guarantee a place. If your in-person attendance is confirmed, you will receive a separate confirmation email and calendar invitation.

Best of all, online attendance is free! Don’t miss your chance to join us virtually – register below.