Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’   […]

Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the […]

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative […]

In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]

Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]

Tuesday 21st November | 14:00 GMT / 15:00 CET  – join us live on YouTube here The H2 edition of […]

8th November 8:30 - 12:00 GMT | Invitation-Only Event  We will be hosting a networking breakfast and a packed agenda […]

On the 5th October we hosted a webinar in partnership with GroupM Nexus, where we dove into the fascinating world […]

4th & 5th October - Barceolna | Register here Growth Labs is a conference for people who want to profitably grow […]

In this webinar, we shone the spotlight on some of our trailblazing start-up members who shared some of the incredible […]

The Great Debate – Trust & Transparency looked at new key areas of the digital advertising industry and how we […]

IAB Spain presents the 2nd Wave of the Digital Media Advertising Investment Study, sponsored by adjinn and Adevinta Spain and elaborated […]