Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
29th May | 12.00 CET - register here In February 2024 we released IAB Europe’s updated Guide to Quality. To […]
IAB Europe has submitted its annual report for the Code of Practice on Disinformation (CoP). The report from IAB Europe […]
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey. We […]
7th & 8th May | Hamburg - register here Dive into the digital universe at the OMR Festival 2024 in […]
In this webinar, the IAB Europe team provided a deep dive into the Retail Media metric and measurement standards that […]
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
