Interactive Advertising Bureau

Search Results

February 28, 2024
IAB Spain’s Digital Media Advertising Investment Report 2024

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration […]

Read More
February 28, 2024
Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]

Read More
February 28, 2024
Digiseg WhitePaper: Optimising First-Party Data for Publishers and Advertisers Study

This study, conducted by Digiseg and AdExchanger, analyses how top publishers are using first-party data to improve addressability and privacy […]

Read More
February 28, 2024
[Watch On Demand] IAB Europe’s The Post Third Party Cookie Countdown

As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we have launched a new working group dedicated to […]

Read More
February 28, 2024
IAB Europe’s The Post Third Party Cookie Countdown

7th March | 15:00 CET - Register here Join IAB Europe for The Post Third-Party Cookie Countdown Webinar Part 2 on […]

Read More
February 26, 2024
BIDSCUBE SP. Z O.O
Read More
February 22, 2024
5 Insights from MeMo² for Effective Digital Retail Media Advertising

These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect […]

Read More
February 22, 2024
Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]

Read More
February 22, 2024
IAB Europe & DoubleVerify’s The Power and Potential of CTV in Europe Report

IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]

Read More
February 22, 2024
IAB Europe Report on the Digital Advertising Industry's Readiness for the Post Third-Party Cookie Era

Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]

Read More
February 22, 2024
IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]

Read More
February 22, 2024
Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]

Read More
1 48 49 50 51 52 304
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram