In this week's member guest blog post we hear from Inam Mahmood, General Manager EMEA, Nielsen, as he unpacks the […]

Sustainability is no longer optional; it’s a business imperative. As the environmental impact of digital advertising becomes clearer, professionals across […]

TikTok has partnered with Scope3, the third-party carbon emission measurement platform, to provide advertising clients with a new way to […]

Catch up on our exclusive Townhall session that introduced our fully launched Retail Media Certification Programme - a first-of-its-kind initiative designed to […]

Budgets are tightening. Competition is intensifying. And cutting through to distracted audiences has never been harder. The landscape is shifting […]

IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]

What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? […]

At IAB Europe, we are excited to introduce our brand-new, expert-led webinar series: IAB Europe Explores. Designed to spotlight the […]

Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, […]

This guide provides essential insights into search's most dramatic transformation to date. As generative AI collapses the traditional path to purchase—making […]