Interactive Advertising Bureau

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July 24, 2024
[Watch on Demand] IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

Watch on Demand this webinar where we delve into the latest insights on Retail Media in Europe and explore the […]

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July 23, 2024
IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]

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July 23, 2024
IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]

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July 23, 2024
IAB Europe's Attitudes to Retail Media Report

In order to understand the status of retail media across Europe on both the buy-side and sell-side, IAB Europe’s Retail […]

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July 22, 2024
[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

On 17th July, we hosted our first-ever Great Debate event on AI in Digital Advertising, which saw over 200 attendees […]

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July 22, 2024
IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]

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July 18, 2024
[Watch on Demand] 2024 MIXX Awards Europe Ceremony

Watch the recording here On the 17th July 2024, digital advertising experts from all over Europe came together to celebrate […]

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July 18, 2024
Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

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July 18, 2024
IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]

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July 17, 2024
Key Highlights from our In-Store Measurement Standards Workshop Hosted in Partnership with Criteo

On the 10th and 11th July, representatives from more than 10 Retail Media networks in Europe gathered to discuss and […]

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July 15, 2024
Guest Member Blog Post with Ahold Delhaize - The 7 Key Takeaways on Retail Media from Cannes Lions 2024

In this week's member guest blog post, we hear from Maurits Priem, VP Monetisation Europe & Indonesia at Ahold Delhaize […]

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July 11, 2024
BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

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