As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced […]

What is ad blocking?  An ad blocker is a software installed with the goal of removing advertisements from web pages. […]

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person […]

Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer insight capabilities […]

London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]

On April 15th, the European Commission officially closed its public consultation on the Intellectual Property Rights Enforcement Directive, most commonly known as […]

Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study […]

Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]

There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]

Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]

As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to characterize […]