Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study […]

Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the […]

There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 […]

Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]

As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to characterize […]

Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will […]

Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the […]

Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of […]

Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales […]

IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]

The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to […]

Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertising […]