Interactive Advertising Bureau

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October 15, 2025
First Speakers Announced! Join Our Great Debate on AI

Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns […]

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October 14, 2025
IAB Europe's Updated Pan-European Retail & Commerce Media Landscape Map

The Retail and Commerce Media ecosystem is rapidly expanding, with new players and platforms continuously entering the space. As this […]

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October 13, 2025
THE NEXUS ENGINE LTD
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October 10, 2025
Playable ApS
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October 9, 2025
State of The Nation

11th December | 15:00 CET – Register here Join our latest State of the Nation, with our Chief Economist, Dr. Daniel Knapp for an […]

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October 9, 2025
2025 MIXX Awards Europe - Virtual Ceremony

27th November I 15:00 CET I Register here Join us for our virtual MIXX Awards Ceremony where we will announce the […]

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October 9, 2025
Reflecting on Three Years of Our Retail & Commerce Media Committee

In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]

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October 9, 2025
IAB Europe Opens Public Comment on Updated Commerce Media Measurement Standards and New Flexible Ad Size Guidelines for Retail Media Networks

9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today […]

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October 9, 2025
Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment

Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]

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October 9, 2025
Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment

As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]

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October 8, 2025
Mirakl Ads
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October 7, 2025
Retail Media Advertising in Europe 2025 - Key Stats Infographic

Discover the latest Retail Media in Europe Stats. Get a clear picture of how Retail Media is growing across Europe […]

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