Synthetic Audiences: Everyone talks about them, but why use them? 

11th March | 16:00 CET I Webinar

Marketing leaders are under pressure to move faster, but mistakes have never been more expensive. In this webinar, Empathy Lab by EPAM explores how Synthetic Audiences act as an accelerator, enabling teams to simulate real customer responses before launching campaigns, content, or experiences.

Learn how CMOs and digital teams reduce media waste, shorten feedback loops, and move from gut feel to evidence-backed confidence, including how Synthetic Audiences integrate with platforms.

Speakers: Paul McCormick and Rob Ahnemann