Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display […]

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]

Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are really up against it. Great […]

  Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their article “Is blocking ad blockers […]

Publishers are faced with an uphill battle as they fight to get a fair deal in programmatic trading; while all […]

In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% […]

Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. […]

As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced […]

What is ad blocking?  An ad blocker is a software installed with the goal of removing advertisements from web pages. […]

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person […]