Interactive Advertising Bureau

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June 7, 2016
Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the "Highly Commended" accolades in the Digital […]

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June 6, 2016
Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

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June 6, 2016
Striking a DEAL is not illegal in the EU!

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

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June 5, 2016
IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]

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June 5, 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creative

As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is […]

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May 31, 2016
Winner Ad Venture Student Competition announced

Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]

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May 30, 2016
Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising

Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]

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May 29, 2016
Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]

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May 26, 2016
Adform and IKEA Mobile Programmatic Case Study

To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, […]

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May 24, 2016
IAB Europe response to Platforms Consultation

In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]

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May 24, 2016
European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]

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May 23, 2016
IAB Europe Research Awards Winners Webinar on Advertising Effectiveness and Cross-device Measurement - 13 June

Join us for a webinar showcasing the research awards winners to gain insight into best practice in advertising effectiveness and cross-device […]

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