Interactive Advertising Bureau

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September 7, 2016
IAB Europe report: Attitudes towards Programmatic Advertising - A deep dive into buy-side attitudes and adoption

The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following […]

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September 1, 2016
OpenX Panel @DMEXCO - Header Bidding: Lessons Learnt and What’s Next - September 14th, 11.00, Seminar 3

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

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August 31, 2016
IAB Europe chief: 'There's an obsession in Brussels with tracking' - DIGIDAY

DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where […]

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August 31, 2016
BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]

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August 30, 2016
Fireside chat @DMEXCO – The Intelligent Future of Search - September 15th, 10.40, Debate Hall

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

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August 30, 2016
Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads

An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and […]

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August 30, 2016
comScore report: Pokémon GO captures 9.5 million mobile users in the UK, ranking 9th among all apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game […]

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August 30, 2016
MOAT is looking for a Marketing Manager in London

About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]

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August 28, 2016
BVDW report: Programmatic Advertising Revenue Germany 2016/02

In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via […]

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August 21, 2016
IAB Europe Policy Panel @DMEXCO - Big Data advertising - EU in a clash between regulations and innovations - September 14th, 14.30, Debate Hall

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

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August 18, 2016
comScore report: Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global […]

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August 8, 2016
IAB Europe Webinar: European Online Advertising Spend - 19 September

Join this webinar to gain insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market […]

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